Breakthru Beverage Missouri
(Formerly Major Brands)
Relationships are key to Breakthru Beverage Missouri’s success and 80-year plus legacy as a wholesale wine and spirits distributor in Missouri. Since 1934, we’ve been representing the leading global, national and local wine, spirits, and beer producers in the industry, delivering premium beverages and service to our more than 9,000 licensed customers across the state.
It’s not just what we serve, but how we serve it that matters. At Breakthru Beverage Missouri, it’s our people that set us apart. We lead the way with a team of customer focused employees with a Midwest ethic, who care about each other and their communities.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine, and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing, and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
Since 1934, we have done business with the belief that if you work hard and do what’s right, you’ll be successful. This approach is evident throughout our company’s history. We’re proud of where we began, what we’ve accomplished, and where we’re headed.
Repeal of Prohibition
Epsten Family receives one of the first wholesale distribution licenses in the state of Missouri and E & L Wholesale is founded
Robert Epsten, second generation, expands family business with General Wholesale in Kansas City, Missouri
General Wholesale acquires Standard and becomes General Standard
Under third generation leadership, General Standard expands and Major Brands is established
Todd Epsten appointed CEO of Major Brands
Sue McCollum assumes leadership of Major Brands from her husband, Todd Epsten
Major Brands receives industry recognition for ongoing commitment to social responsibility
Major Brands acquires Missouri Beverage Co. and Garco Wine Co. to further expand breadth and depth of product portfolio
The Wirtz family acquires ownership of Major Brands from Sue McCollum, who continues to lead the company as CEO
Major Brands maintains outstanding service levels through pandemic and partners with key supplier to raise $100,000+ to support Missouri restaurant workers
Breakthru Beverage Missouri is a high-performance distributor of premium beverages, whose commitment to excellence is reflected in our:
Our commitment to our shared values informs how we achieve our mission and include:
Performance | Integrity | Respect | Teamwork | Community
Breakthru Beverage Missouri leadership team places a strong emphasis on values and relationships which are the building blocks and foundation of our culture.
Chief Financial Officer
President of Sales and Operations
Chief Human Resources Officer
Vice President/General Sales Manager
Vice President of Wine Strategy
Vice President of Spirits, Beer and Non-Alcoholic Sales Strategy
Vice President of National and Strategic Accounts
Vice President of Information Technology