For Immediate Release: December 27, 2017
Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing as a habit
ST. LOUIS, MO—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, wants you to ring out the old and ring in the new safely with a free ride home on New Year’s Eve. Major Brands is offering 1,000 free rides home across Missouri through its social responsibility program, Safe Home After Every Occasion™, and its supplier partner Beam Suntory. Lyft, zTrip and Substitute Drivers will collaborate with Major Brands to provide the rides.
Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. Major Brands will be offering free rides home on New Year’s Eve in St. Louis, Columbia, Kansas City and Springfield and hopes to give away a total of 1,000 free rides across the state.
New Year’s Eve is not just known as the biggest party night of the year. It’s also known as one of the deadliest nights on the road. In 2015, according to the Missouri State Highway Patrol, 11 Missourians died over the New Year’s holiday due to an alcohol related accident, and alcohol was a contributing factor to more than 3,000 accidents throughout the year. Through its Safe Home program, Major Brands intends to reduce these numbers by reminding people not to drink and drive.
“By offering free rides on New Year’s Eve, Major Brands hopes everyone will make getting home safe and responsible consumption their 2018 New Year’s resolution,” said Major Brands CEO, Sue McCollum. “To date, through our social responsibility efforts we’ve provided more than 65,000 individuals a safe ride home.”
To get your free ride home, beginning on Friday, December 29, Major Brands will post a ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $30 ride credit that can be used between 4 p.m. on New Year’s Eve (December 31, 2017) and 4 a.m. on New Year’s Day (January 1, 2018). The code will only be redeemable in participating cities and through select ride providers. Quantities are limited.
The Safe Home program is made possible through the support of Major Brands’ supplier partner, Beam Suntory. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning.
About Major Brands Premium Beverage Distributors
Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.