For Immediate Release: March 13, 2018
Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing a habit.
ST. LOUIS, MO—With St. Patrick’s Day parades, parties and pub crawls falling on a Saturday this year, March 17 promises to be the first big party day of the year. With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages and Jameson®, the largest Irish whiskey brand in America, are offering 1,000 free rides home in St. Louis and Kansas City. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.
In St. Louis, Major Brands will be offering free rides through Lyft, a ride service provider. In Kansas City, Major Brands will be offering free rides through zTrip, a local ride service provider. The Safe Home program is made possible through the support of Major Brands’ supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include Absolut®, Jameson®, Beefeaters® and Malibu®.
Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. This is the first time Major Brands has extended its Safe Home free ride program to St. Patrick’s Day. To date, Major Brands has given more than 70,000 Missourians a safe ride home.
“St. Louis and Kansas City have two of the largest St. Patrick’s Day celebrations in the country and we want add a new tradition to these great Missouri festivities—ending the day with a safe ride home. No matter the occasion, we want you to get home safe. So this year we are adding more socializing holidays to the Safe Home calendar. We want to make planning a ride home a habit—just like wearing green on St. Patrick’s Day” said Major Brands CEO, Sue McCollum.
To get your free ride home, Major Brands will post ride codes on its Facebook, Instagram, and Twitter channels. The code will be redeemable for a ride credit that can be used between 3 p.m. and 9 p.m. on March 17, 2018. In St. Louis, the code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. In Kansas City, the code is redeemable through the zTrip app. A link to download the app can be found at zTrip.com. Quantities are limited.
In addition, Major Brands’ Safe Home Squad will be hitting the streets on March 17 in St. Louis and Kansas City. SAFE HOME SQUADDERS will be giving away FREE RIDE HOME VOUCHERS ON ST. PATRICK’S DAY at the following locations:
Felix’s | 6401 Clayton Avenue, St. Louis, MO 63139
McGurk’s Irish Pub | 1200 Russell Blvd, St. Louis, MO 63104
Llywelyn’s Pub | 100 N. Main St, St. Charles, MO 63301
Kelly’s Westport Inn | 500 Westport Road, Kansas City, MO 64111
Harpo’s | 4109 Pennsylvania 12, Kansas City, MO 64111
Charlie Hooper’s | W 63rd St, Kansas City, MO 64113
About Major Brands Premium Beverage Distributors
Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.