Major Brands Partners with Monaco Cocktails to Extend Safe Home Program
to Offer 500 Free Rides Home for Roots N Blues N BBQ Festival Attendees

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility
program that encourages making it a habit to plan a ride home before socializing

COLUMBIA, MO — Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages is extending its social responsibility program, Safe Home After Every Occasion™, to offer 500 FREE RIDES HOME in Columbia for the Roots N Blues N BBQ Festival from Friday, September 27 through Sunday, September 29. This is the first time Safe Home has been offered for the festival. Over the past 13 years, the festival has become one of Columbia’s favorite and well-attended local events, making it a natural fit for the program. The rides are provided through Safe Home™, with support from partners Monaco Cocktails (Monaco), the nation’s leading spirit-based canned cocktail, and the rideshare company Lyft. 

“We want to make responsible consumption part of every celebration. It was with this in mind, that we partnered with Monaco and Lyft to provide attendees of the Roots N Blues N BBQ festival a safe ride home,” said Major Brands CEO, Sue McCollum. “We are pleased to offer a program that ensures more and more people make it a habit to plan a safe ride home in advance and are thrilled to see the number of occasions continue to grow.”
Safe Home After Every Occasion™ is a 365-day-a-year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. To date, Major Brands has given more than 70,000 Missourians a safe ride home.

To get your free ride home, follow Major Brands Facebook and Instagram channels on Thursday, September 26 to claim the Safe Home ride code. The code will be redeemable for a ride credit that can be used anytime between Friday, September 27 and Sunday, September 29. The code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited.

About Major Brands Premium Beverage Distributors
Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Monaco Cocktails (Monaco)
Launched in 2012, Monaco Cocktails (Monaco) is the leading premium spirit canned cocktail. Available in 12-ounce serving sizes and multi packs, Monaco offers a wide variety of flavors, artisan cocktails and low-calorie alternatives to beer. Monaco is committed to providing adult consumers with premium spirit cocktail experiences in convenient ready to drink packaging in stores throughout the United States.

About Lyft
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 95 percent of the United States population as well as select cities Canada. As the only rideshare company to offset carbon emissions from all rides, Lyft is preferred for its commitment to effecting positive change for our cities, and promoting transportation equity through shared rides, electric bikes and scooters, and public transit partnerships.

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