For Immediate Release: November 21, 2017
Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that wants you to make planning your ride home before socializing a habit.
ST. LOUIS—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages wants you to eat, drink and be safe this holiday season, beginning with the biggest bar night of the year, Thanksgiving Eve. The rides are offered through Major Brands’ social responsibility program, Safe Home After Every Occasion™, and its partners Beam Suntory and Lyft.
Safe Home is a 365 day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from taking your friend’s keys, to designating a driver, to the easiest step of all, planning your ride home before leaving the house.
To get your free ride home, beginning on Tuesday, November 21, Major Brands will post a Lyft ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $25 ride credit that can be used between 4 p.m. on Thanksgiving Eve (November 22) and 2 a.m. on Thanksgiving Day (November 23). The code will only be redeemable in the St. Louis metro area and it is limited to the first 500 riders.
The Safe Home program is made possible through the support of Major Brands’ supplier partner, Beam Suntory and Lyft. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning. Lyft is the nation’s fastest-growing rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities. To date, through its Safe Home and social responsibility efforts, Major Brands and its supplier partners offered more than 65,000 safe rides home across the state.
“The intention of Safe Home is to make planning your ride home before going out a habit—like turning off the lights and locking the door. When you plan ahead, everyone can enjoy the festivities. So this holiday season, enjoy a libation, celebrate with family and friends, but please get home safe. It’s never been easier,” Sue McCollum, Major Brands CEO said.
To further the mission of its Safe Home program, Major Brands will also be offering free rides home on New Year’s Eve in several cities throughout Missouri—promoting the habit of planning ahead before a night out.