Major Brands, Jim Beam and HEINEKEN USA Are Ringing in the New Decade with 1,500 Free Rides; Celebrating 2020 by hitting 100,000 Safe Rides Home in Missouri

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility
program, which encourages planning your ride home before socializing a habit

ST. LOUIS— To ring in the ‘20’s with a bang and hit an all-time new free-ride home record, Major
Brands, Inc., Jim Beam Bourbon and HEINEKEN USA will be offering a total of 1,500 FREE, SAFE
RIDES HOME on New Year's Eve, Tuesday, December 31 in St. Louis, Kansas City, Columbia and
Springfield. With the giveaway of these rides, Major Brands, the largest Missouri-owned wine and spirits
distributor in the state, will have provided more than 100,000 Missourians a free ride home since the
inception of its social responsibility programs.

“Major Brands, Inc. has been offering free rides home on New Year's Eve each year for more
than a decade. On January 1, 2020, we will proudly be able to say that we have provided 100,000
Missourians with a safe ride home. We are extremely committed to promoting responsible consumption.
There’s no better night cap—or way to celebrate–than with a safe ride home!” Major Brands CEO Sue
McCollum said.

The free rides are offered through Major Brands' Safe Home After Every Occasion™ (Safe
Home) social responsibility program. Safe Home is designed to make planning a safe ride home before a
night out a habit. HEINEKEN, USA, the nation’s leading high-end beer importer; Beam Suntory and
Jim Beam, Missouri’s favorite bourbon and spirit brand, have partnered with Major Brands, Inc. for
years on this groundbreaking social responsibility program, ensuring Missourians make getting home
safe their first resolution of the New Year.

To redeem your free ride home on New Year's Eve, visit Major Brands’ Facebook and Instagram
channels on Monday, December 30 to claim your ride code. The code will be redeemable for a $25 ride
credit on transportation network Lyft that can be used between 4 p.m. Tuesday, December 31 and 2
a.m. Wednesday, January 1 in St. Louis, Kansas City, Columbia and Springfield. The code is
redeemable through the Lyft app. A link to download the app can be found at Quantities are

About Major Brands Premium Beverage Distributors
Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer
and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape
Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail
customers. It began operations in 1934 and remains family owned and operated. For more information

About Jim Beam and Beam Suntory®
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all
corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark
bourbon brands, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and
Courvoisier. Beam Suntory’s commitment to the responsible consumption of alcohol is fundamental to
everything they do. Drink Smart® is the platform for communicating with legal-purchase age adults
about making informed, responsible choices.

HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN
International NV, the world’s most international brewer. Key brands imported into the U.S. are
Heineken® – the world’s most international beer brand, Heineken® 0.0 – the newest innovation, Dos
Equis and Tecate. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Newcastle
Brown Ale, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. For news and updates,
follow them on Twitter @HeinekenUSACorp, or visit