For Immediate Release: May 3, 2018
Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages making it a habit to plan your ride home before socializing.
ST. LOUIS, MO—With Cinco de Mayo falling on a Saturday this year, May 5, 2018 promises to be a day filled with festivals, parties, mariachi music and traditional foods such as tacos, mole poblanos and, of course, tequila. Both St. Louis and Kansas City have a strong sense of Mexican heritage and boast longstanding celebrations. With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, including Jose Cuervo®, the number one selling tequila in the world, is offering 1,000 free rides home in St. Louis and Kansas City on Cinco de Mayo. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.
Major Brands will be offering free rides through Lyft, a rideshare service. The Safe Home program is made possible through the support of Jose Cuervo® Tequila.
Safe Home After Every Occasion is a 365-day-a-year social responsibilityprogram designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. This is the first time Major Brands has extended its Safe Home free ride program to Cinco de Mayo. To date, Major Brands has givenmore than 70,000 Missourians a safe ride home.
“St. Louis and Kansas City have the largest Cinco de Mayo celebrations in our state and we want to add a new tradition to these great Missouri festivities—ending the day with a safe ride home. No matter the occasion, we want you to get home safe, which is why this year we have added more socializing holidays to the Safe Home calendar,” said Major Brands CEO, Sue McCollum.
To get your free ride home, before the weekend, Major Brands will post a ride code on its Facebook and Instagram channels. The code, SHMBCINCO18, will be redeemable for a ride credit that can be used between noon and midnight on May 5, 2018. In both St. Louis and Kansas City, the code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited.
In addition, Major Brands’ Safe Home Squad will be hitting the streets on May 5, 2018 in St. Louis and Kansas City. SAFE HOME SQUADDERS will be giving away FREE RIDE HOME VOUCHERS ON CINCO DE MAYO at the following locations:
Casa Juarez | 12710 Dorsett Rd., Maryland Heights, MO 63043 (2 p.m. – 5 p.m.)
Espino’s Mexican Bar & Grill | 17409 Chesterfield Airport Rd., Chesterfield, MO 63005 (2 p.m. – 5 p.m.)
Mission Taco Joint (Delmar Loop) | 6235 Delmar Blvd., St. Louis, MO 63130 (2 p.m. – 5 p.m.)
Habaneros | 1008 SE Blue Parkway, Lee’s Summit, MO 64063 (2 p.m. – 5 p.m.)
Mission Taco Joint (East Crossroads) | 409 E 18th St., Kansas City, MO 64108 (2 p.m. – 5 p.m.)
Ponak’s Mexican Kitchen & Bar | 2856 Southwest Blvd., Kansas City, MO 64108 (2 p.m. – 5 p.m.)
About Major Brands Premium Beverage Distributors
Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.
About Jose Cuervo® Tequila
Jose Cuervo® is the largest and most widely distributed tequila brand in the U.S. and the world. The Jose Cuervo® portfolio of tequilas includes Jose Cuervo Especial®, the world’s best-selling tequila, Jose Cuervo Tradicional®, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Jose Cuervo® is distributed in the U.S. by Proximo Spirits, Inc., a premium spirits importer founded in 2007 and based in Jersey City, New Jersey.