Major Brands, Lyft and Jose Cuervo Partner to Make Cinco de Mayo Fiestas the Safest Yet with 2,000 FREE RIDES HOME in Missouri

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages making it a habit to plan your ride home before socializing.

ST. LOUIS, MO—What do you get when you mix Missourians, Margaritas and May? A Cinco fiesta! On Cinco de Mayo, people all across Missouri come out to celebrate Mexican-American heritage, not to mention find a good excuse to drink America’s favorite cocktail. Whether you’re one of the more than 50,000 St. Louisans who flock to Cherokee Street or you join in one of the many celebrations in Kansas City, Columbia or Springfield, Major Brands, the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, and Jose Cuervo, the number one tequila brand, want to make sure you enjoy the celebrations responsibly. That’s why this year, Major Brands and Jose Cuervo are teaming up to offer a total of 2,000 FREE RIDES HOME throughout Missouri in St. Louis, Kansas City, Columbia and Springfield on Friday, May 3 and Saturday, May 4. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that is make possible through its partnership with Lyft.

“Nothing mixes better with a Margarita than a safe ride home. That’s why this year, Major Brands will offer 2,000 free rides across Missouri for Cinco celebrations through our partnership with Jose Cuervo. We want to make sure planning a safe ride home after every occasion becomes a habit for all Missourians. So get outside and enjoy some Margaritas, then grab a free ride and get home safely,” said Major Brands CEO, Sue McCollum.

The Safe Home program is made possible through the support of Major Brands’ supplier partner, Jose Cuervo, the first producer of tequila in the world and the largest tequila brand in Missouri. This is the second year Jose Cuervo has stepped up to support the free rides for Cinco Safe Home after Every Occasion effort.

Safe Home is a 365-day-a-year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. To date, Major Brands has given more than 75,000 Missourians a safe ride home.

To get your free ride home, on Friday, May 3, Major Brands will post a ride code on its Facebook and Instagram channels. The code will be redeemable for a ride credit that can be used between 4 p.m. on Friday, May 3 and 11:59 p.m. on Saturday, May 4, 2019. The code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited.


###

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Jose Cuervo® Tequila

Jose Cuervo® is the largest and most widely distributed tequila brand in the U.S. and the world. The Jose Cuervo® portfolio of tequilas includes Jose Cuervo Especial®, the world’s best-selling tequila, Jose Cuervo Tradicional®, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Jose Cuervo® is distributed in the U.S. by Proximo Spirits, Inc., a premium spirits importer founded in 2007 and based in Jersey City, New Jersey.