A Major Brands’ Thanksgiving Tradition Marks a Milestone
MAJOR BRANDS AND MEALS ON WHEELS: 25 YEARS OF COMMUNITY SERVICE
Rose and Don Hercher, who live in Wildwood and work at Major Brands, haven’t missed a single Thanksgiving in 25 years. They began delivering Meals on Wheels before their two daughters – now teenagers – were born. The Thanksgiving morning delivery has become a cherished Hercher family tradition. Rose also coordinates the annual volunteer effort by Major Brands’ employees.
“Even when our children were very small, we brought them with us,” Rose said. “We wanted them to have an understanding that not everyone is as fortunate as they are. Not everyone has a back yard to play in, and a swing set.”
A few years ago, at their final scheduled stop of the day, no one was home to accept the meal when the Herchers knocked on the door. Don turned to Rose and their children and told them he had seen a homeless person nearby, rummaging through a dumpster. He asked if they would like to try to find the man and give him the Thanksgiving meal.
Without hesitation, they turned the car around, backtracked, found the homeless man and gave him the meal.
“He sat down on the curb and ate it there and then,” Rose said. “We were able to make a difference in that guy’s life, that day. That put us in the true spirit of Thanksgiving.”
Over the years, hundreds of needy St. Louisans have received Thanksgiving meals through the Meals on Wheels partnership with Major Brands. And every year, the event is oversubscribed, with more families eager to participate.
“As a family owned company in Missouri for nearly 80 years, Major Brands has this long, strong tradition of volunteer service in the communities where we live and work,” said Sue McCollum, CEO of Major Brands. “Especially this time of year, our families are mindful of our many blessings and the importance of sharing those blessings with others. Giving back is a core value we cherish, and we practice.”
Teams of volunteers from Major Brands will be delivering meals out of the Five Star Senior Center, 2832 Arsenal St. in St. Louis, starting at 9:30 a.m. on November 28.
Major Brands is Missouri’s leading distributor of premium wine, spirits, beer and non-alcoholic beverages, and the largest distributor that remains Missouri-owned and operated.