Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility
program, which encourages planning your ride home before socializing a habit.
ST. LOUIS—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages and Jim Beam, Missouri’s largest spirit brand, want you to eat, drink and be safe this holiday season, beginning with the biggest bar night of the year, Thanksgiving Eve. With that in mind, Major Brands, Inc. and Jim Beam will be offering 1,500 free rides home FREE RIDES HOME on Thanksgiving Eve, Wednesday, November 27 through rideshare company Lyft in St. Louis, Kansas City, Columbia and Springfield.
The rides are offered through Major Brands’ Safe Home After Every Occasion™ (Safe Home) social responsibility program, which has provided a safe ride home to more than 90,000 Missourians. Beam Suntory and Jim Beam have partnered with Major Brands, Inc. for years on this groundbreaking social responsibility program, making sure Missourians get home safe for their turkey, stuffing and mashed potatoes.
To redeem your free ride home on Thanksgiving Eve, visit Major Brands’ Facebook and Instagram channels on Tuesday, November 26 to claim your ride code. The code will be redeemable for a ride credit that can be used between 4 p.m. Wednesday, November 27 and 2 a.m. Thursday, November 28 in St. Louis, Kansas City, Columbia and Springfield. The code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited.
“Each year—for more than 10 years—Major Brands, Inc. has been offering free rides home on Thanksgiving Eve. It’s the biggest bar night of the year and just as much of a Thanksgiving tradition as pumpkin pie. Offering a free ride home is our way of saying thank you to Missouri for another great year and be safe. So, don’t miss that unexpected high school reunion or too long last story. Enjoy the festivities, plan ahead and be sure to get a safe ride home. It’s never been easier,” Sue McCollum, Major Brands CEO said.
About Major Brands Premium Beverage Distributors
Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer
and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape
Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail
customers. It began operations in 1934 and remains family owned and operated. For more information
About Jim Beam and Beam Suntory®
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Courvoisier. Beam Suntory’s commitment to the responsible consumption of alcohol is fundamental to everything they do. Drink Smart® is the platform for communicating with legal-purchase age adults about making informed, responsible choices.