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Have you heard of Numbskül?

By November 29, 2021No Comments

The Major Brands team works hard every day to ensure that the brands in our portfolio thrive in Missouri. But let’s face it, sometimes a product enters our warehouse in rarified air. Interesting branding – that always helps! Amazing marketing? Possibly. The success of one brand in particular, Numbskül, has us thinking about the trajectory of certain products in a huge landscape of consumer choice. We’re seeing it fly off the shelves and backbars wherever it ships, and we wanted to take a moment to catch you up on this exciting, albeit mysterious success story.

One theory for the wild popularity of the brand is that we like a little bit of exclusivity, don’t we? Originally crafted for a local Wisconsin shot – but only currently available in Wisconsin and Missouri, Numbskül is turning up as a key cocktail component that’s got the brand owners racing to bottle more. The beauty of Caribbean Rum, combined with natural tropical fruits and warm spices leaves a lasting impression on retailers, bar owners and their customers. It’s a one-​of-​a-​kind drink experience. 

The brand’s cult followers, aptly named Numbskül Nation, is constantly experimenting with new concoctions, and its mixability is endless. The Numbskül ’n Lemonade is a popular drink that’s easy to make — literally glass, ice, lemonade and Numbskül. Why complicate it?

Customers of Major Brands can order Numbskül online, and consumers – be on the lookout for this mysterious black matte bottle popping up everywhere across Missouri.

Photo credit @NumbskulNation