About Safe Home
We have a responsibility to Missouri communities to ensure that beverage alcohol is consumed safely. That’s why, in 2011, Breakthru Beverage Missouri created Safe Home After Every Occasion, a well-recognized social responsibility program that encourages Missourians to make planning a ride home before socializing a habit.
The first of its kind, this program works with bars and restaurants across Missouri to spread the message of social responsibility by offering a free ride home, connecting consumers to the resources that make planning a safe ride home easy. Since it began, the program has provided over 100,000 Missourians a free and safe ride home on holidays and after special events.
Safe Home in the News
In this conversation with Fox 2 News, hear from Major Brands CEO Sue McCollum as she highlights the Safe Home After Every Occasion program and our continued efforts to make planning a safe ride home a habit in communities across Missouri.
This article features one of Major Brands’ many partnerships with Beam Suntory, in which we provided 1,500 $25 Lyft credits in Springfield, St. Louis, Kansas City, and Columbia on one of the most popular bar nights of the year – New Year’s Eve. Read more here.
Missourians Home Safe & Counting
In Support of Missouri Restaurant Workers Relief during COVID-19
Safe Home After Every Occasion has been widely recognized by leading industry organizations and emulated for its revolutionary approach to responsible alcohol consumption.
How to Claim Your Ride
“There’s no better night cap — or way to celebrate — than with a safe ride home!” — Major Brands CEO Sue McCollum
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