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Major Brands is Offering 1000 FREE Rides Home on the Biggest Bar Night of the Year–Thanksgiving Eve

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that wants you to make planning your ride home before socializing a habit.

ST. LOUIS—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages wants you to eat, drink and be safe this holiday season, beginning with the biggest bar night of the year, Thanksgiving Eve. With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, including Beam Suntory®, the world’s third largest premium spirits company, is offering 1,000 free rides home in St. Louis and Kansas City on Thanksgiving Eve. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.

Major Brands will be offering free rides through Lyft, a rideshare service. Lyft is the nation’s fastest-growing rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities. The Safe Home program is made possible through the support of Beam Suntory®.

Safe Home After Every Occasion is a 365-day-a-year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. To date, Major Brands has given more than 70,000 Missourians a safe ride home.

To get your free ride home, beginning on Tuesday, November 20, Major Brands will post a Lyft ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $25 ride credit that can be used between 4 p.m. on Thanksgiving Eve (November 21) and 2 a.m. on Thanksgiving Day (November 22). In both St. Louis and Kansas City, the code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited

“The intention of Safe Home is to make planning your ride home before going out a habit—like turning off the lights and locking the door. When you plan ahead, everyone can enjoy the festivities. So this holiday season, enjoy a libation, celebrate with family and friends, but please get home safe. It’s never been easier,” Sue McCollum, Major Brands CEO said.

About Major Brands Premium Beverage Distributors

Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Beam Suntory®

Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning.

“GAME ON” MAJOR BRANDS TO OFFER 500 FREE RIDES HOME FOR MIZZOU HOMECOMING

Social Responsibility Program aimed at getting Tiger fans home safe after every occasion during Homecoming Weekend

Columbia, MO (October 16, 2018) – The University of Missouri Columbia is known as the birthplace of Homecoming, dating back to 1911 when then Athletic Director Chester Brewer called upon Mizzou alumni to “come home” for the annual football game against Kansas University. Today, Mizzou’s Homecoming is one of the largest student-run celebrations of its kind and is one of Mizzou’s most treasured traditions. To ensure all tailgating Tigers fans get to home safe from homecoming, Major Brands and Woodbridge wines are offering 500 free rides home.

The free rides home are being offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program. Major Brands, Missouri’s largest locally owned and operated wine and spirits distributor, will be offering the free rides through Lyft.   The Safe Home program is made possible through the support of Major Brands supplier partner Constellation and one of its leading wine brands, Woodbridge by Robert Mondavi.

Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home a habit before a night out. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. This is the second year Major Brands has extended its Safe Home free ride program to Mizzou’s Homecoming. To date, Major Brands has given more than 70,000 Missourians a safe ride home.

“Safe Home After Every Occasion is all about making sure family, friends and neighbors make planning a safe ride home ahead of time a habit. Homecoming is the perfect occasion to remind Tiger fans that nothing is more important than getting home safe after a Mizzou victory. So, go Tigers and go Safe Home!” said Sue McCollum, Major Brands CEO.

To get your free ride home, beginning on October 20, Major Brands will post a ride code on its Facebook and Instagram channels. The code will be redeemable through the Lyft app for a ride credit that can be used between 4 p.m. and 10 p.m. on October 20, 2018.  A link to download the app can be found at Lyft.com. Quantities are limited.

The MAJOR BRANDS SAFE HOME SQUAD will be giving away FREE RIDE HOME VOUCHERS for use on OCTOBER 20 at the following times and locations:

Logboat – Thursday, 10/18

504 Fay St.

5 p.m. to 6 p.m.

Harpo’s – Thursday 10/18

29 S 10th St

6:30 p.m. to 7:30 p.m.

Fieldhouse & Willie’s Pub & Pool – Friday 10/19

 1107 E. Broadway,

7 p.m. to 8:00 p.m.

About Major Brands Premium Beverage Distributors

Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

                                         

MAJOR BRANDS, INC. PARTNERS WITH LEADING NONPROFITS TO DEBUT WOMEN WHO WHISKY™ BLEND TO BENEFIT ST. LOUIS COMMUNITY

FOR IMMEDIATE RELEASE

ST. LOUIS (August 23, 2018) –Today Major Brands, Inc. announced a fundraising challenge for four local nonprofit organizations of $200,000 for a first ever “whisky fundraiser”. Last May, Major Brands, Inc. Chairman and CEO Sue McCollum invited female business, civic and nonprofit leaders on a road trip to the Maker’s Mark Kentucky distillery, where they created a custom, private select bourbon blend. In addition to McCollum, members of the private selection team included Rebecca Hatter with Big Brothers Big Sisters of Eastern Missouri; Lesley Hoffarth with Forest Park Forever; Lisa Melandri with the Contemporary Art Museum St. Louis; Susan Sherman with the Saint Louis Fashion Fund; Ellen Sherberg, Special Adviser to the CEO of American City Business Journals, Suzanne Sitherwood, President and CEO of Spire, Inc. and Cabanne Howard, CEO of Kaleidoscope Management Group.

The barrel of bourbon, crafted by McCollum and her team, is the first ever of its flavor profile and will yield approx. 200 bottles of whisky. This limited-edition Maker’s Mark Private Select Bourbon is being made available to donors and discerning bourbon collectors and will be unveiled at an event, “Hatch the Batch” to be held Oct. 4 at 6 p.m. at Big Brothers Big Sisters’ ANEW Rooftop in Grand Center. The event will feature whisky tasting and education, live music, great food and special appearances by Kentucky Bourbon legends.

“This is an opportunity for the St. Louis community to be part of the biggest bourbon barrel fundraiser of all time,” said McCollum, who leads the largest, women-operated and owned distributor in the country. “This limited-edition blend is the first barrel created by all women, the first made by a distributor, and the first whose proceeds will go 100 percent to charity. We look forward to joining with our community to provide support to these worthy organizations that play such an important role in our region.”

The bourbon can be reserved at WomenWhoWhisky.org via a tax-deductible donation to a charitable fund at the St. Louis Community Foundation. Sponsorships of the Hatch the Batch event are also available. All proceeds from the sale of the bourbon and the event will be split equally between Big Brothers Big Sisters of Eastern Missouri, Forest Park Forever, the Contemporary Art Museum and the Saint Louis Fashion Fund.

“Sue’s great at bringing people together to do good in the community, and I feel lucky to be a part of the first-ever all female team to make a barrel of whisky. These women are go-getters and innovators, and all of us love the St. Louis community. So, it’s only natural that 100 percent of proceeds go to vital and important St. Louis causes. Spire’s a proud sponsor, too, and we can’t wait to see all the good that comes from Women Who Whisky,” said Spire President and CEO Suzanne Sitherwood.

Donor packages start at the $1,000 level, which includes one bottle of the Women Who Whisky blend and two tickets to the event, and go up to the $25,000 level, which includes five bottles of the bourbon blend, 10 event tickets and presenting sponsor status.

“This is an excellent example of creative philanthropy,” said Rebecca Hatter, President and CEO of Big Brothers Big Sisters of Eastern Missouri. “This group came together to create a unique blend of whisky for good. While the experience was unique, working together in a creative fashion to make a positive impact is not new: it is something St. Louis women do especially well.”

For a full list of donor opportunities and to reserve a bottle, visit: WomenWhoWhisky.org.

Media interviews and whisky tastings can be scheduled the week of Sept. 15.

About Major Brands Premium Beverage Distributors

Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

MAJOR BRANDS PARTNERS WITH LOCAL BREWERY SIX MILE BRIDGE

FOR IMMEDIATE RELEASE

August 13, 2018

Major Brands, Inc. and Six Mile Bridge are excited to announce a new strategic partnership, effective today. With the ever-changing beer market and increasing demand from consumers, Major Brands, Inc. will provide distribution of Six Mile Bridge’s craft beer products to its vast network of retailers across Missouri.

“After self-distributing for the first three years, we reached a critical point of growth and knew that this partnership was the best way to serve our customers. We are thrilled to work with Major Brands’ team of professional experts to provide exceptional service to our current customers as well as expand into new territories where we have seen demand. By partnering with Major Brands, Inc., we believe we will be able to meet the demands of an ever-increasing market in much more effective ways,” said Ryan Sherring, Co-Owner and Head Brewer of Six Mile Bridge.

Six Mile Bridge is a local brewery within the St Louis region, founded in 2015 and focused on true-to-style beers with a dedication to using 100% all-natural ingredients. Named after a small village in Ireland known for its beer and hospitality, their tag line of “Made With Integrity” shines through in their products.

“We are thrilled to partner with a respected local brand such as Six Mile Bridge,” said Sue McCollum, Major Brands, Inc. Chairman & CEO. “We look forward to helping expand Six Mile Bridge’s presence across Missouri and bring these quality, craft beer products to more consumers statewide.”

Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

Major Brands, Inc. Contact: Tammy Wheeler

Phone: 314-633-3606

Email: tammy.wheeler@majorbrands.com

Six Mile Bridge Contact: Lindsay Sherring (Co-Owner / Marketing Director)

Phone: 314.306.0434

Email: lindsay@sixmilebridgebeer.com

Major Brands’ Chairman & CEO Makes Her Mark Creating Custom Bourbon for a Good Cause

For Immediate Release: May 9, 2018

St. Louis-Area Female Leaders to Create Customized Whisky to Benefit Non-Profits

ST. LOUIS, MO — On May 14, Sue McCollum, Chairman and CEO of Major Brands, Inc. will blend three passions close to her heart – community, women and whisky – as she and seven St. Louis-area female leaders create a limited-edition Maker’s Mark® Private Select™ bourbon. The proceeds from this custom whisky will benefit Big Brothers Big Sisters of Eastern Missouri, Contemporary Art Museum St. Louis, Forest Park Forever and the Saint Louis Fashion Fund.

“This ‘Women and Whiskey’ tour is a match made in heaven,” said McCollum. “It is a creative way for us to develop a bourbon as unique as the female change-makers who are joining us, all to help make a positive difference in our community.”

In partnership with Maker’s Mark®, McCollum has hand-selected leading executive directors of St. Louis-based non-profits and female executives to serve on a “Private Selection Team” to create the whisky.

The Private Selection Team is made up of four executive directors, including:

  • Rebecca “Becky” Hatter, President and CEO of Big Brothers Big Sisters of Eastern Missouri
  • Lesley Hoffarth, President and Executive Director of Forest Park Forever
  • Lisa Melandri, Executive Director of the Contemporary Art Museum St. Louis
  • Susan Sherman, Founder of the Saint Louis Fashion Fund

and four executives, including:

  • Cabanne Howard, CEO of Kaleidoscope Management Group
  • Sue McCollum, Chairman and CEO of Major Brands, Inc.
  • Ellen Sherberg, Special Advisor to the CEO of the American City Business Journals
  • Suzanne Sitherwood, President and CEO of Spire, Inc.

Barrel customization is an increasingly popular trend in the industry since, through the process, whisky aficionados can select their perfect bourbon. The Maker’s Mark Private Select Experience is distinguished in that it allows participants to “make their own Maker’s™” by finishing fully-matured cask strength Maker’s Mark Bourbon in a single barrel made up of their custom selection of oak staves, all of which were created and chosen specifically for this program. These five staves, which each accentuate different flavors found in fully-matured Maker’s Mark, can be combined in 1,001 ways to create your own personal taste expression.

After the stave combination is selected, the process continues to be a labor of love as the staves are then positioned inside the barrel by hand. After maturing for nine additional weeks in this custom barrel, the Maker’s Mark Private Select bourbon will be bottled, corked and dipped at cask strength, with details such as proof and stave combinations handwritten on the label.

The barrel created by McCollum and her Private Selection Team will yield approximately 240 bottles of unique bourbon, which will be divided between the participating non-profit organizations. Each non-profit will have the opportunity to distribute these bottles through meaningful fundraising opportunities.

As the CEO of the largest woman-operated and owned distributor in the country, McCollum is the only female liquor distributor owner to participate in the Maker’s Mark Private Select program to date.

“As women, we often deal with the misconception that whisky is ‘too strong’ for us, which is simply untrue,” said McCollum. “We can, and do, enjoy whisky as much as anyone else, which is why this opportunity to develop our own custom bourbon with these trailblazing women is so special for me. It is also a nod to Margie Samuels, whose imprint on Maker’s Mark – from the hand-torn label to the iconic red wax – is legendary.”

Bill Samuels, Sr., created the Maker’s Mark recipe, but his wife, Margie, gave the whisky its name. She also designed the Maker’s Mark label and bottle, identified the distinctive font on the bottles, and perhaps most notably, developed the idea of hand-dipping the bottles in red wax.

To learn more about “Women Who Whiskey”, please visit www.majorbrands.com and for more information on the Maker’s Mark barrel customization process, visit: https://www.makersmark.com.

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Maker’s Mark® Bourbon
In 1954, in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small-batches, using soft red winter wheat, with a proprietary barrel char to enhance the softness and sweetness. He then rotated each barrel by hand for consistency, and finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark® continues to make its bourbon exactly the same way. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio including Maker’s 46®, Maker’s Mark® Cask Strength and Maker’s Mark Private Select™, the brand’s first-ever custom barrel program.

In 1980, the Maker’s Mark distillery became the first distillery in America to be designated a National Historic Landmark and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records. It remains one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY.  PLEASE ENJOY IT THAT WAY.

 

Maker’s Mark®, Maker’s Mark® Cask Strength and Maker’s 46® Bourbon Whisky, 45-57% Alc./Vol. ©2018 Maker’s Mark Distillery, Inc., Loretto, KY.

 

Major Brands Helps Make Cinco de Mayo Fiestas Safer by offering 1,000 FREE RIDES HOME in St. Louis and Kansas City

For Immediate Release: May 3, 2018

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages making it a habit to plan your ride home before socializing.

ST. LOUIS, MO—With Cinco de Mayo falling on a Saturday this year, May 5, 2018 promises to be a day filled with festivals, parties, mariachi music and traditional foods such as tacos, mole poblanos and, of course, tequila. Both St. Louis and Kansas City have a strong sense of Mexican heritage and boast longstanding celebrations. With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, including Jose Cuervo®, the number one selling tequila in the world, is offering 1,000 free rides home in St. Louis and Kansas City on Cinco de Mayo. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.

Major Brands will be offering free rides through Lyft, a rideshare service. The Safe Home program is made possible through the support of Jose Cuervo® Tequila.

Safe Home After Every Occasion is a 365-day-a-year social responsibilityprogram designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. This is the first time Major Brands has extended its Safe Home free ride program to Cinco de Mayo. To date, Major Brands has givenmore than 70,000 Missourians a safe ride home.

 

“St. Louis and Kansas City have the largest Cinco de Mayo celebrations in our state and we want to add a new tradition to these great Missouri festivities—ending the day with a safe ride home. No matter the occasion, we want you to get home safe, which is why this year we have added more socializing holidays to the Safe Home calendar,” said Major Brands CEO, Sue McCollum.

To get your free ride home, before the weekend, Major Brands will post a ride code on its Facebook and Instagram channels. The code, SHMBCINCO18, will be redeemable for a ride credit that can be used between noon and midnight on May 5, 2018. In both St. Louis and Kansas City, the code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited.

In addition, Major Brands’ Safe Home Squad will be hitting the streets on May 5, 2018 in St. Louis and Kansas City. SAFE HOME SQUADDERS will be giving away FREE RIDE HOME VOUCHERS ON CINCO DE MAYO at the following locations:

St. Louis:

Casa Juarez | 12710 Dorsett Rd., Maryland Heights, MO 63043 (2 p.m. – 5 p.m.)

Espino’s Mexican Bar & Grill | 17409 Chesterfield Airport Rd., Chesterfield, MO 63005 (2 p.m. – 5 p.m.)

Mission Taco Joint (Delmar Loop) | 6235 Delmar Blvd., St. Louis, MO 63130 (2 p.m. – 5 p.m.)

Kansas City:

Habaneros | 1008 SE Blue Parkway, Lee’s Summit, MO 64063 (2 p.m. – 5 p.m.)

Mission Taco Joint (East Crossroads) | 409 E 18th St., Kansas City, MO 64108 (2 p.m. – 5 p.m.)

Ponak’s Mexican Kitchen & Bar | 2856 Southwest Blvd., Kansas City, MO 64108 (2 p.m. – 5 p.m.)

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Jose Cuervo® Tequila

Jose Cuervo® is the largest and most widely distributed tequila brand in the U.S. and the world. The Jose Cuervo® portfolio of tequilas includes Jose Cuervo Especial®, the world’s best-selling tequila, Jose Cuervo Tradicional®, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Jose Cuervo® is distributed in the U.S. by Proximo Spirits, Inc., a premium spirits importer founded in 2007 and based in Jersey City, New Jersey.

                  

 

 

 

 

Major Brands Toasts the Luck of the Irish with 1,000 FREE Rides Home on St. Patrick’s Day

For Immediate Release: March 13, 2018

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing a habit.

ST. LOUIS, MO—With St. Patrick’s Day parades, parties and pub crawls falling on a Saturday this year, March 17 promises to be the first big party day of the year.  With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages and Jameson®, the largest Irish whiskey brand in America, are offering 1,000 free rides home in St. Louis and Kansas City.  The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.

In St. Louis, Major Brands will be offering free rides through Lyft, a ride service provider.  In Kansas City, Major Brands will be offering free rides through zTrip, a local ride service provider.  The Safe Home program is made possible through the support of Major Brands’ supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include Absolut®, Jameson®, Beefeaters® and Malibu®.

Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit.  The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house.  This is the first time Major Brands has extended its Safe Home free ride program to St. Patrick’s Day. To date, Major Brands has given more than 70,000 Missourians a safe ride home.

“St. Louis and Kansas City have two of the largest St. Patrick’s Day celebrations in the country and we want add a new tradition to these great Missouri festivities—ending the day with a safe ride home.  No matter the occasion, we want you to get home safe. So this year we are adding more socializing holidays to the Safe Home calendar. We want to make planning a ride home a habit—just like wearing green on St. Patrick’s Day” said Major Brands CEO, Sue McCollum.

To get your free ride home, Major Brands will post ride codes on its Facebook, Instagram, and Twitter channels.  The code will be redeemable for a ride credit that can be used between 3 p.m. and 9 p.m. on March 17, 2018.  In St. Louis, the code is redeemable through the Lyft app.  A link to download the app can be found at Lyft.com.  In Kansas City, the code is redeemable through the zTrip app.  A link to download the app can be found at zTrip.com.  Quantities are limited.

In addition, Major Brands’ Safe Home Squad will be hitting the streets on March 17 in St. Louis and Kansas City.  SAFE HOME SQUADDERS will be giving away FREE RIDE HOME VOUCHERS ON ST. PATRICK’S DAY at the following locations:

St. Louis:

Felix’s | 6401 Clayton Avenue, St. Louis, MO 63139

McGurk’s Irish Pub | 1200 Russell Blvd, St. Louis, MO 63104

Llywelyn’s Pub | 100 N. Main St, St. Charles, MO 63301

 

Kansas City:

Kelly’s Westport Inn | 500 Westport Road, Kansas City, MO 64111

Harpo’s | 4109 Pennsylvania 12, Kansas City, MO 64111

Charlie Hooper’s | W 63rd St, Kansas City, MO 64113

 

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

 

 

Major Brands is Ringing in the New Year with 1,000 FREE RIDES HOME across Missouri

For Immediate Release: December 27, 2017

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing as a habit

ST. LOUIS, MO—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, wants you to ring out the old and ring in the new safely with a free ride home on New Year’s Eve. Major Brands is offering 1,000 free rides home across Missouri through its social responsibility program, Safe Home After Every Occasion™, and its supplier partner Beam Suntory. Lyft, zTrip and Substitute Drivers will collaborate with Major Brands to provide the rides. 

Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. Major Brands will  be offering free rides home on New Year’s Eve in St. Louis, Columbia, Kansas City and Springfield and hopes to give away a total of 1,000 free rides across the state.

New Year’s Eve is not just known as the biggest party night of the year. It’s also known as one of the deadliest nights on the road. In 2015, according to the Missouri State Highway Patrol, 11 Missourians died over the New Year’s holiday due to an alcohol related accident, and alcohol was a contributing factor to more than 3,000 accidents throughout the year. Through its Safe Home program, Major Brands intends to reduce these numbers by reminding people not to drink and drive.

“By offering free rides on New Year’s Eve, Major Brands hopes everyone will make getting home safe and responsible consumption their 2018 New Year’s resolution,” said Major Brands CEO, Sue McCollum. “To date, through our social responsibility efforts we’ve provided more than 65,000 individuals a safe ride home.”

To get your free ride home, beginning on Friday, December 29, Major Brands will post a ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $30 ride credit that can be used between 4 p.m. on New Year’s Eve (December 31, 2017) and 4 a.m. on New Year’s Day (January 1, 2018). The code will only be redeemable in participating cities and through select ride providers. Quantities are limited.

The Safe Home program is made possible through the support of Major Brands’ supplier partner, Beam Suntory. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning.

About Major Brands Premium Beverage Distributors
Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers.  It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

Major Brands is Offering 500 FREE Rides Home on the Biggest Bar Night of the Year–Thanksgiving Eve

For Immediate Release: November 21, 2017

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that wants you to make planning your ride home before socializing a habit. 

ST. LOUIS—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages wants you to eat, drink and be safe this holiday season, beginning with the biggest bar night of the year, Thanksgiving Eve. The rides are offered through Major Brands’ social responsibility program, Safe Home After Every Occasion™, and its partners Beam Suntory and Lyft.

Safe Home is a 365 day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from taking your friend’s keys, to designating a driver, to the easiest step of all, planning your ride home before leaving the house.

To get your free ride home, beginning on Tuesday, November 21, Major Brands will post a Lyft ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $25 ride credit that can be used between 4 p.m. on Thanksgiving Eve (November 22) and 2 a.m. on Thanksgiving Day (November 23). The code will only be redeemable in the St. Louis metro area and it is limited to the first 500 riders.

The Safe Home program is made possible through the support of Major Brands’ supplier partner, Beam Suntory and Lyft. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning. Lyft is the nation’s fastest-growing rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities. To date, through its Safe Home and social responsibility efforts, Major Brands and its supplier partners offered more than 65,000 safe rides home across the state.

“The intention of Safe Home is to make planning your ride home before going out a habit—like turning off the lights and locking the door. When you plan ahead, everyone can enjoy the festivities. So this holiday season, enjoy a libation, celebrate with family and friends, but please get home safe. It’s never been easier,” Sue McCollum, Major Brands CEO said.

To further the mission of its Safe Home program, Major Brands will also be offering free rides home on New Year’s Eve in several cities throughout Missouri—promoting the habit of planning ahead before a night out.

Major Brands to Launch Safe Home in Columbia

For Immediate Release: October 11, 2017

To ensure all Tiger tailgaters and fans get home safe during the Columbia’s biggest football weekend of the year, Major Brands, Inc., is offering free rides home this weekend in the Columbia area through its Safe Home After Every Occasion™ social responsibility program.  The Safe Home program encourages planning ahead and securing a safe ride home before consuming alcoholic beverages. Through its Free Ride Homecoming program, Safe Home hopes that planning a ride home—before consuming alcohol—will become a habit.

To get your free ride home and to learn how easy it is to plan ahead and to make planning ahead a habit, Major Brands and its Safe Home partners Pernod Ricard and Lyft are hosting three events at Columbia bars on October 20, featuring the Safe Home Squad. At these events, individuals can receive a complimentary ride home voucher from Lyft, as well as receive fun giveaways, while learning how to make planning a safe ride home before socializing a habit.

The Safe Home Free Ride Homecoming program is made possible through the support of Pernod Ricard and Lyft. Pernod Ricard is one the largest global suppliers of wine and spirits.  Its leading brands include Absolut, Jameson, Beefeaters and Malibu. Lyft is the nation’s fastest-rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities.  To date, through its Safe Home and social responsibility efforts, Major Brands and its supplier partners offered more than 65,000 safe rides home across the state.

“As a Missouri-based family owned distributor of wine and spirits, nothing is more important to us than ensuring people enjoy our products responsibly. Safe Home is about planning a ride home ahead of time a habit,” says Sue McCollum, Major Brands CEO.  “This program wouldn’t be possible without Pernod Ricard and Lyft. Both of these companies know how important a safe ride home is. So, Go Tigers and Go Home Safe.”

The MAJOR BRANDS SAFE HOME SQUAD will be giving away FREE RIDE HOME VOUCHERS for use during Homecoming Weekend on OCTOBER 20 at the following times and locations:

Room 38 Restaurant & Lounge
38 N. 8th Street          4 p.m. to 6 p.m.

Shiloh Bar & Grill
402 E. Broadway          6:30 p.m. to 8:30 p.m.

Fieldhouse & Willie’s Pub & Pool
1107 E. Broadway          9 p.m. to 10:30 p.m.

View the facebook event for more updates and share your photos using #SafeHome.

About Major Brands Premium Beverage Distributors
Major Brands is a leading Missouri distributor of premium spirits, wine, beer and non-alcoholic beverages, and the largest distributor that remains Missouri-owned and operated. With offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau, Major Brands employs more than 600 people and serves more than 9,000 retail customers throughout the state. Major Brands represents an outstanding product portfolio that ranges from the leading global brands to locally produced craft beers, distilled spirits and Missouri wines. For more information visit, majorbrands.com.