Monthly Archives: November, 2019

Major Brands and Jim Beam Bourbon Celebrate Thanksgiving Eve by Giving Away 1,500 Free Rides. Get Yours!

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility
program, which encourages planning your ride home before socializing a habit.

ST. LOUIS—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages and Jim Beam, Missouri’s largest spirit brand, want you to eat, drink and be safe this holiday season, beginning with the biggest bar night of the year, Thanksgiving Eve. With that in mind, Major Brands, Inc. and Jim Beam will be offering 1,500 free rides home FREE RIDES HOME on Thanksgiving Eve, Wednesday, November 27 through rideshare company Lyft in St. Louis, Kansas City, Columbia and Springfield.

The rides are offered through Major Brands’ Safe Home After Every Occasion™ (Safe Home) social responsibility program, which has provided a safe ride home to more than 90,000 Missourians. Beam Suntory and Jim Beam have partnered with Major Brands, Inc. for years on this groundbreaking social responsibility program, making sure Missourians get home safe for their turkey, stuffing and mashed potatoes.

To redeem your free ride home on Thanksgiving Eve, visit Major Brands’ Facebook and Instagram channels on Tuesday, November 26 to claim your ride code. The code will be redeemable for a ride credit that can be used between 4 p.m. Wednesday, November 27 and 2 a.m. Thursday, November 28 in St. Louis, Kansas City, Columbia and Springfield. The code is redeemable through the Lyft app. A link to download the app can be found at Quantities are limited.

“Each year—for more than 10 years—Major Brands, Inc. has been offering free rides home on Thanksgiving Eve. It’s the biggest bar night of the year and just as much of a Thanksgiving tradition as pumpkin pie. Offering a free ride home is our way of saying thank you to Missouri for another great year and be safe. So, don’t miss that unexpected high school reunion or too long last story. Enjoy the festivities, plan ahead and be sure to get a safe ride home. It’s never been easier,” Sue McCollum, Major Brands CEO said.


About Major Brands Premium Beverage Distributors

Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer

and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape

Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail

customers. It began operations in 1934 and remains family owned and operated. For more information


About Jim Beam and Beam Suntory®

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Courvoisier. Beam Suntory’s commitment to the responsible consumption of alcohol is fundamental to everything they do. Drink Smart® is the platform for communicating with legal-purchase age adults about making informed, responsible choices.

Major Brands, 4 Hands Brewing Co. and Urban Chestnut Brewing Co. Kickoff Season of Giving With Charitable Beer Collaboration, Beer 4 Good

Partnership aims to raise $50,000 for Mission: St. Louis, building on success of last year’s Women Who Whisky collaboration 

ST. LOUIS (November 12, 2019) – Major Brands, 4 Hands Brewing Co. and Urban Chestnut Brewing Co. kicked off the season of giving with the announcement of their first-of-its-kind charitable beer collaboration, Beer 4 Good, to benefit local nonprofit Mission: St. Louis.

The Beer 4 Good partnership builds upon last year’s groundbreaking Women Who Whisky™, a collaboration led by Sue McCollum, Major Brands chairman and CEO, that brought together seven St. Louis-based female business, civic and nonprofit leaders to create a limited-edition Maker’s Mark Private Select Bourbon aged in a custom-made barrel, the sales of which raised more than $300,000 for four St. Louis nonprofits. 

“We are proud of the success we saw with last year’s Women Who Whisky collaboration, which supported four St. Louis-area nonprofits with the first limited-edition bourbon in a barrel aging process created by all women. With such a unique barrel in both flavor and history, we knew we wanted to pass it forward to continue giving back to our community,” said McCollum, who leads the largest woman-operated and owned wine and spirits distributor in the U.S. “We approached Urban Chestnut and 4 Hands Brewing Co. to help us create Beer 4 Good because of their dedication to the St. Louis region. Together, we created a unique brew that’s infused with our combined passion for moving the region forward.”

Beer 4 Good is a blend of two ales – an English Barleywine created by Urban Chestnut Brewing Co. and an Imperial Milk Stout created by 4 Hands Brewing Co. – that has been aged for more than a year in the custom Makers Mark 46 barrel that McCollum and the team behind Women Who Whisky created. The result is a rich and decadent brew with notes of bourbon, chocolate, sweet caramel, and vanilla. 

“From our inception we have always aimed to be much more than a brewery, but a pillar of our community,” said Kevin Lemp, president and CEO of 4 Hands Brewing Co. “Beer 4 Good is another opportunity for us to work in collaboration with amazing local St. Louis organizations to better our community. We have had the pleasure of working with the team at Mission: St. Louis over the last few years. We can’t wait to see the results from Beer 4 Good.”

The group will unveil the limited-edition stout barley wine hybrid ale at a celebratory “Tap the Barrel” event on Thursday, Dec. 12 at 6 p.m. at 4 Hands Brewing Co. Taproom, with all event proceeds going to Mission: St. Louis to help empower families to break the cycle of poverty. Through the “Tap the Barrel” event and sales of the Beer 4 Good ale, the group hopes to raise $50,000 for the local nonprofit. To reserve a bottle and secure tickets for the event, visit

“St. Louis has a history of making great beer, and a history of making a difference. Urban Chestnut is proud to be a part of the Beer 4 Good collaboration, coming together with other amazing St. Louis organizations to help give back and create a better future for our city,” said David Wolfe, co-founder, Urban Chestnut Brewing Co. “We can’t wait to see how St. Louis rallies around this effort, and we look forward to celebrating with the community as we tap the barrel in December.”

Both STLMade breweries have been longtime supporters of Mission: St. Louis. In addition to donating proceeds from its 2019 City Wide American Pale Ale to Mission: St. Louis, 4 Hands Brewing Co. has participated in the nonprofit’s JLT Internship Program, with one of the participants joining the 4 Hands Brewing Co. team permanently. Since opening its Grove Brewery, Urban Chestnut has also employed and supported individuals and families of Mission: St. Louis. 

“St. Louis is a place full of opportunity, and at Mission: St. Louis we’re working to help local families find these opportunities to transform their lives. The Beer 4 Good partnership will provide us with valuable funding to empower even more St. Louis families to break through the cycle of poverty through education, job training and employment,” Said Josh Wilson, president and executive director of Mission: St. Louis. “We are so excited to be a part of this groundbreaking partnership, which will allow us to help the St. Louis region become even stronger.”

Donor and event sponsorship opportunities start at $250, which includes one bottle of Beer 4 Good ale and two event tickets. To learn more about donor opportunities and to reserve a bottle of the limited-edition ale, visit:


About Major Brands 

Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family-owned and operated. For more information visit,

About 4 Hands Brewing Co.

4 Hands Brewing Company ( is a craft brewery located in the La Salle Park neighborhood of St. Louis, MO. With a 20,000-square-foot brewing facility and over 3,000 square feet of barrel aging space, 4 Hands Brewing Company is one of the fastest growing breweries in the region. 4 Hands Brewing Company focuses on providing a well-rounded portfolio of creative seasonal and staple brews, including its City Wide American Pale Ale.

About Urban Chestnut Brewing Company 

Urban Chestnut Brewing Company (UCBC) is an unconventional-minded yet tradition-oriented brewer of craft beer. Founded in 2010, Urban Chestnut operates three breweries in St. Louis; creating high-quality offerings of lagers & ales, while also striving to be respected for its actions as a business member of the St. Louis community. Urban Chestnut calls these actions “Urban Efforts” – intentional measures undertaken by UCBC to be a better global and local citizen. These efforts span from the sustainability methods UCBC employs during the brewing process to a concerted emphasis in aiding local not-for-profit organizations to reach their goals.

About Mission: St. Louis

Mission: St. Louis- Located on North Grand Boulevard, this non-profit organization works to address systemic, deeply-rooted issues of poverty in the St. Louis region through its core programs focused on education, employment and other important community-focused initiatives.

About STLMade

STLMade is a movement within the St. Louis area that shines a light on the stories of our innovative, tenacious, big-hearted people. It represents the voices of our residents, leaders, institutions, businesses, and nonprofits committed to creating opportunities for all. Collectively, it’s a celebration of a region that insists on moving forward by bringing people and ideas together in bold ways, making this a place where you can start something, get the support to stand out, and stay here to do it all. Meet the STLMade people who make the region stronger at and follow it on social.