Monthly Archives: March, 2019

Major Brands, Jameson Irish Whiskey and Lyft Partner to Make This St. Patrick’s Day the Safest Yet with 2,000 FREE RIDES HOME in Missouri

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages making planning your ride home before socializing a habit.

ST. LOUIS, MO— For more than 40 years, thousands of revelers have poured into the streets of Midtown for the Kansas City St. Patrick’s Day Parade, and this year will be no exception with the theme “Shamrocks & Shenanigans” and celebrity Grand Marshall Eric Stonestreet. With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages; Jameson®, the largest Irish whiskey brand in America; and Lyft, whose mission it is to improve people’s lives with the world’s best transportation, are offering a combined total of 2,000 FREE RIDES HOME in Kansas City and St. Louis on Sunday, March 17, double the amount offered in 2018. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.

The Safe Home program is made possible through the support of Major Brands’ supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include Absolut®, Jameson®, Beefeaters® and Malibu®. Jameson® is the world’s top-selling Irish whiskey and has been sold internationally since the early 19th century. Originating in Dublin, Ireland, Jameson Irish Whiskey is celebrated across the globe by St. Patrick’s Day revelers and for everyday enjoyment.

Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house.  To date, Major Brands has given more than 70,000 Missourians a safe ride home.

“On St. Patrick’s Day everyone is Irish and with that tradition in mind Major Brands wants to make sure that everyone gets home safe. You don’t need the Luck of the Irish to get home safe this St. Patrick’s day, just Major Brands and Jameson. So find something green to wear and double down on our 2,000 free rides home across Missouri,” said Major Brands CEO, Sue McCollum.

“We’d like to thank Major Brands for encouraging more people to take advantage of Lyft’s smart and reliable transportation on one of the biggest going-out occasions of the year,” said Joe Schlichter, St. Louis Market Manager, Lyft. “This partnership will enable more people to enjoy themselves on St. Patrick’s Day without worrying about parking hassles or driving home after the festivities.”

To get your free ride home, beginning on Saturday, March 16 Major Brands will post a ride code on its Facebook and Instagram channels.  The code will be redeemable for a ride credit that can be used between 9 a.m. and 7 p.m. on March 17, 2019.  The code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited.

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Lyft

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 95 percent of the United States population as well as select cities Canada. As the only rideshare company to offset carbon emissions from all rides, Lyft is preferred for its commitment to effecting positive change for our cities, and promoting transportation equity through shared rides, electric bikes and scooters, and public transit partnerships.