Safe Home After Every Occasion and Jim Beam will get New Year’s Eve partygoers home safely after ringing in 2019
ST, LOUIS, December 27, 2018 — Due to the great success in 2018 of its social responsibility program, Safe Home After Every Occasion™, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, will ring out the old and bring in the new with 2,000 free rides home across Missouri on New Year’s Eve. Major Brands is kicking off 2019 by doubling down, offering twice as many safe rides home in one night than ever before. In partnership with Jim Beam, and with Lyft as its rideshare provider, Major Brands wants to make sure all Missourians make planning a safe ride home their first New Year’s resolution to keep in 2019.
Safe Home After Every Occasion™ is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. On December 31, Major Brands will be providing Safe Rides Home across Missouri in St. Louis, Kansas City, Springfield and Columbia, through Lyft, our Safe Home ride provider.
Safe Home St. Louis on New Year’s Eve 2/2
New Year’s Eve is not just known as the biggest party night of the year. It’s also known as one of the deadliest nights on the road. Through its Safe Home program, Major Brands intends to make the holiday safer by reminding people to plan their ride home ahead of time. In 2018, Major Brands added several new holidays to its’s Safe Home after every Occasion program, including St. Patrick’s Day and Cinco de Mayo, and throughout 2018 will have offered more than 10,000 Missourians free safe rides home.
“Major Brands is doubling down on getting people home safe on New Year’s ever. With 2,000 free rides home–a record number ever given away in one night by Major Brands–we intend to make to responsible consumption and getting home safe the number one New Year’s resolution of 2019,” said Major Brands CEO Sue McCollum. “To date, through our social responsibility efforts we’ve provided more than 80,000 Missourians a safe ride home.”
To get your free ride home, beginning on Saturday, December 29, Major Brands will post a ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $25 ride credit that can be used between 4 p.m. on New Year’s Eve (December 31, 2018) and 4 a.m. on New Year’s Day (January 1, 2019). The code will only be redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited to the first 2,000 riders.
The Safe Home program is made possible through the support of Jim Beam Bourbon and Major Brands’ supplier partner, Beam Suntory. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning.
About Major Brands Premium Beverage Distributors
Major Brands, Inc. is the largest Missouri owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com