Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that wants you to make planning your ride home before socializing a habit.
ST. LOUIS—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages wants you to eat, drink and be safe this holiday season, beginning with the biggest bar night of the year, Thanksgiving Eve. With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, including Beam Suntory®, the world’s third largest premium spirits company, is offering 1,000 free rides home in St. Louis and Kansas City on Thanksgiving Eve. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.
Major Brands will be offering free rides through Lyft, a rideshare service. Lyft is the nation’s fastest-growing rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities. The Safe Home program is made possible through the support of Beam Suntory®.
Safe Home After Every Occasion is a 365-day-a-year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. To date, Major Brands has given more than 70,000 Missourians a safe ride home.
To get your free ride home, beginning on Tuesday, November 20, Major Brands will post a Lyft ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $25 ride credit that can be used between 4 p.m. on Thanksgiving Eve (November 21) and 2 a.m. on Thanksgiving Day (November 22). In both St. Louis and Kansas City, the code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited
“The intention of Safe Home is to make planning your ride home before going out a habit—like turning off the lights and locking the door. When you plan ahead, everyone can enjoy the festivities. So this holiday season, enjoy a libation, celebrate with family and friends, but please get home safe. It’s never been easier,” Sue McCollum, Major Brands CEO said.
About Major Brands Premium Beverage Distributors
Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.
About Beam Suntory®
Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning.