Social Responsibility Program aimed at getting Tiger fans home safe after every occasion during Homecoming Weekend
Columbia, MO (October 16, 2018) – The University of Missouri Columbia is known as the birthplace of Homecoming, dating back to 1911 when then Athletic Director Chester Brewer called upon Mizzou alumni to “come home” for the annual football game against Kansas University. Today, Mizzou’s Homecoming is one of the largest student-run celebrations of its kind and is one of Mizzou’s most treasured traditions. To ensure all tailgating Tigers fans get to home safe from homecoming, Major Brands and Woodbridge wines are offering 500 free rides home.
The free rides home are being offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program. Major Brands, Missouri’s largest locally owned and operated wine and spirits distributor, will be offering the free rides through Lyft. The Safe Home program is made possible through the support of Major Brands supplier partner Constellation and one of its leading wine brands, Woodbridge by Robert Mondavi.
Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home a habit before a night out. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. This is the second year Major Brands has extended its Safe Home free ride program to Mizzou’s Homecoming. To date, Major Brands has given more than 70,000 Missourians a safe ride home.
“Safe Home After Every Occasion is all about making sure family, friends and neighbors make planning a safe ride home ahead of time a habit. Homecoming is the perfect occasion to remind Tiger fans that nothing is more important than getting home safe after a Mizzou victory. So, go Tigers and go Safe Home!” said Sue McCollum, Major Brands CEO.
To get your free ride home, beginning on October 20, Major Brands will post a ride code on its Facebook and Instagram channels. The code will be redeemable through the Lyft app for a ride credit that can be used between 4 p.m. and 10 p.m. on October 20, 2018. A link to download the app can be found at Lyft.com. Quantities are limited.
The MAJOR BRANDS SAFE HOME SQUAD will be giving away FREE RIDE HOME VOUCHERS for use on OCTOBER 20 at the following times and locations:
Logboat – Thursday, 10/18
504 Fay St.
5 p.m. to 6 p.m.
Harpo’s – Thursday 10/18
29 S 10th St
6:30 p.m. to 7:30 p.m.
Fieldhouse & Willie’s Pub & Pool – Friday 10/19
1107 E. Broadway,
7 p.m. to 8:00 p.m.
About Major Brands Premium Beverage Distributors
Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.