Monthly Archives: November, 2013

For Immediate Release: November 26, 2013

For more information please contact: Christy Bertelson /314.633.3782 (o) / 314.604.3960 (cell)Christy.Bertelson@majorbrands.com

MAJOR BRANDS AND MEALS ON WHEELS: 25 YEARS OF COMMUNITY SERVICE

A Major Brands’ Thanksgiving Tradition Marks a Milestone

MAJOR BRANDS AND MEALS ON WHEELS: 25 YEARS OF COMMUNITY SERVICE

Rose and Don Hercher, who live in Wildwood and work at Major Brands, haven’t missed a single Thanksgiving in 25 years. They began delivering Meals on Wheels before their two daughters – now teenagers – were born. The Thanksgiving morning delivery has become a cherished Hercher family tradition. Rose also coordinates the annual volunteer effort by Major Brands’ employees.

“Even when our children were very small, we brought them with us,” Rose said. “We wanted them to have an understanding that not everyone is as fortunate as they are. Not everyone has a back yard to play in, and a swing set.”

A few years ago, at their final scheduled stop of the day, no one was home to accept the meal when the Herchers knocked on the door. Don turned to Rose and their children and told them he had seen a homeless person nearby, rummaging through a dumpster. He asked if they would like to try to find the man and give him the Thanksgiving meal.

Without hesitation, they turned the car around, backtracked, found the homeless man and gave him the meal.

“He sat down on the curb and ate it there and then,” Rose said. “We were able to make a difference in that guy’s life, that day. That put us in the true spirit of Thanksgiving.”

Over the years, hundreds of needy St. Louisans have received Thanksgiving meals through the Meals on Wheels partnership with Major Brands. And every year, the event is oversubscribed, with more families eager to participate.

“As a family owned company in Missouri for nearly 80 years, Major Brands has this long, strong tradition of volunteer service in the communities where we live and work,” said Sue McCollum, CEO of Major Brands. “Especially this time of year, our families are mindful of our many blessings and the importance of sharing those blessings with others. Giving back is a core value we cherish, and we practice.”

Teams of volunteers from Major Brands will be delivering meals out of the Five Star Senior Center, 2832 Arsenal St. in St. Louis, starting at 9:30 a.m. on November 28.

Major Brands is Missouri’s leading distributor of premium wine, spirits, beer and non-alcoholic beverages, and the largest distributor that remains Missouri-owned and operated.

For Immediate Release: Nov. 22, 2013

For more information please contact: Christy Bertelson /314.633.3782 (o) / 314.604.3960 (cell)Christy.Bertelson@majorbrands.com

MAJOR BRANDS PARTNERS WITH SCHNUCKS ON TURKEY GIVEAWAY

More than 100 free Thanksgiving turkeys will be provided to families in need

St. Louis, MO – Major Brands and Schnuck Markets, Inc. are partnering to give away more than 100 frozen turkeys to families in need in the city of St. Louis. The Thanksgiving turkey give-away will take place Saturday, November 23, from 10 a.m. to 1 p.m. at the Kossuth Schnucks store at 4127 North Grand.

“As a third generation family owned and operated company – like our partners at Schnucks – Major Brands is deeply committed to giving back to families in the communities where we live and work,” said Sue McCollum, CEO of Major Brands. “Especially at this time of year, we are mindful of our many blessings and the importance of sharing those blessings with others.”

Volunteer employees from Major Brands and Schnucks will be on hand to help with the event. Turkeys will be distributed on a first-come, first-served basis to individuals with a valid Missouri EBT card.