FOR IMMEDIATE RELEASE: November 16, 2016
Tammy Wheeler 314.633-3606

Major Brands Launches Safe Home After Every Occasion™
Social Responsibility Program Aimed at Getting Missourians Home Safely—All Year Round

St. Louis, MO - Just in time for the biggest socializing night of the year, Thanksgiving Eve, Major Brands, Inc., Missouri’s largest family-owned distributor of premium spirits, wine, beer and non-alcoholic beverages is announcing its new year-round social responsibility program, Safe Home After Every Occasion.™ Safe Home encourages all of us to plan ahead and secure a safe ride home before consuming alcoholic beverages.

Safe Home is a 365 day a year social responsibility program designed to make planning a safe ride home before a night out a habit, just like crating the dog, turning off the lights and locking the door. The program’s mission is to take the next step in responsible consumption efforts and to ensure--when getting a ride has never been easier with ride services and downloadable apps--that no one goes out to socialize without a plan for a safe ride home. Partnering with its sponsors, Beam Suntory and 4 Hands Brewing Company, Major Brands will offer reminders of the importance of planning your ride home throughout the year with Safe Home Squad special events in Missouri bars and restaurants and free ride homes on Thanksgiving and New Year’s Eves.

Safe Home is launching in St. Louis, Kansas City and Springfield before the Thanksgiving holiday with kick off events at local bars and restaurants. To start the holiday partying season off smart, Safe Home After Every Occasion is offering free rides home on Thanksgiving and New Year’s Eve this year through its Missouri driver service partners. DShofer, a St. Louis-based ride provider, will service customers in St. Louis and Kansas City, and Substitute Drivers will service customers in Springfield.

"The Safe Home program is about planning ahead to make it home safely and making that practice a habit,” Sue McCollum, Major Brands CEO, said. At Major Brands, we have long held that we build our business by building the communities we serve. The first step in that process is encouraging all in our community to get home safe after a night out. In our business, promoting responsible consumption is the most important thing we can do.” -more-

To date, Major Brands has helped more than 65,000 Missourians get home safely after socializing through its partnership with designated driver service DShofer (formerly ScooterGuy). This partnership was recognized nationally in 2012 when Major Brands received one of the industry’s highest honors for its for social responsibility efforts.

The Safe Home program is made possible through the support of Major Brands’ supplier partners, Beam Suntory and 4 Hands Brewing Company. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning. 4 Hands Brewing Company is a St. Louis-based craft brewery, known for its community involvement and great tasting innovative beers, including Incarnation, Chocolate Milk Stout and Contact High.

"No longer do you need to hand your keys to a friend. Instead, make a plan before you leave the house,” Kevin Lemp, founder of 4 Hands, said. "Despite the awareness of the dangers of drinking and driving, there’s still more we can do to shrink those numbers. At 4 Hands, we want everyone to enjoy the holidays and get home safe.” For more information on Safe Home go to Twitter @SafeHomebyMB.

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Major Brands and its partners will be kicking off the Safe Home program with exciting events in these locations. Join the Safe Home Squad for fun giveaways and sign up for a free ride home on Thanksgiving Eve.

St. Louis Event Details:
WHEN: Thursday, November 17 4pm-6pm
WHERE: Billy G’s - 131 W. Argonne Drive, Kirkwood, MO 63122

Kansas City Event Details:
WHEN: Thursday, November 17 6pm-8pm
WHERE: The Well - 7421 Broadway, Kansas City, MO 64114

Springfield Event Details:
WHEN: Friday, November 18 5:30pm-7:30pm
WHERE: Metropolitan Grill - 2931 E Battlefield Street, Springfield, MO 65804

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in Cape Girardeau, Columbia, Kansas City, Springfield and St. Louis. It serves more than 9,000 customers throughout the state. It began operations in 1934 and remains family owned and operated.

Community Commitment

Social Responsibility Starts at Home

Major Brands is deeply committed to improving the quality of life in the communities we serve. As a leading distributor of alcoholic beverages, and third generation family business operating in Missouri for 80 years, we have a personal stake in promoting temperance and social responsibility where we work and live. That’s why we are taking action to protect our children, families, friends and neighbors from the negative consequences of underage drinking.

"We Don’t Serve Teens" Campaign 2013

During the months of October and November, Major Brands is taking a leadership role in promoting the "We Don’t Serve Teens" campaign throughout Missouri. This campaign is part of a nationwide effort aimed at reducing teens’ access to alcohol and educating social sources not to provide alcohol to teens. The campaign was started by the Federal Trade Commission, the nation’s consumer protection agency, and has been strongly supported by industry organizations including the Wine & Spirits Wholesalers of America (WSWA), the Distilled Spirits Council of the United States (DISCUS), the American Beverage Licensees (ABL), as well as numerous adult beverage suppliers, wholesalers, retailers and others.

How can you join Major Brands in helping stop underage drinking?

Take the "We Don’t Serve Teens" Pledge

Most underage teens never have to buy alcohol: they get it free from friends and family members. As part of our commitment to stopping underage drinking, we have asked every Major Brands employee to take the Major Brands Family Pledge to not serve teens alcohol. You can download the Major Brands Family Pledge here [PDF]. Share it with your family and friends, or use it as a guide to create your own pledge for distribution in your children’s schools, your place of worship or your community.

Get the Facts on Teens and Alcohol

  • Teens don't just drink. They drink to excess.
    More than 7 percent of 8th graders, 16 percent of sophomores, and about 23 percent of seniors report recent binge drinking (5+ drinks on the same occasion). New research shows that one in 10 high school seniors have engaged in extreme binge drinking (10+ drinks in a row).
  • Underage drinking is linked to injury and risky behavior.
    According to the Surgeon General, about 5,000 teens and young adults under the age of 21 die every year as a result of underage drinking – from car crashes, homicides, and suicides.
  • Brain Development and Alcohol Abuse
    The human brain continues to develop into a person's early twenties, and exposure of the developing brain to alcohol during adolescence may have long-lasting effects on intellectual capabilities. The age when drinking starts also influences the likelihood of future drinking problems.
  • Drinking and Driving
    Young people are more susceptible to alcohol-induced impairment of their driving skills. Car crashes are the leading cause of death among people ages 15 to 20.
  • Suicide
    Alcohol use interacts with conditions like depression and stress, and contributes to an estimated 300 teen suicides a year. High school students who binge drink are four times as likely to have attempted suicide, compared to nondrinkers.
  • Sexual Behavior
    Higher drinking levels increase the likelihood of sexual activity. Adolescents who drink also are more likely to engage in risky sexual activities.
  • Other Risks
    Teens who drink alcohol are more likely than nondrinkers to smoke marijuana, use inhalants, or carry a weapon. Binge drinking substantially increases the likelihood of these activities.
  • Academic Performance
    Regular use of alcohol and binge drinking are related to poor academic performance.
Tweet All About It!
During the months of October and November, Major Brands will be ramping up our use of social media to focus attention on the preventing underage drinking. Join the "We Don’t Serve Teens" campaign by liking us on Facebook, tweeting your tips for stopping underage drinking, or following and retweeting ours on Twitter @MajorBrandsMO #wedontserveteens. Support Missouri Retailers Who Don’t Serve Teens. Major Brands is working with our statewide network of more than 10,000 retail customers to raise public awareness about the risks of underage drinking and providing alcohol to teens. Look for our red and black "We Don’t Serve Teens" posters in participating Missouri grocery stores, convenience stores, restaurants, and socially responsible retail establishments near you, and give them your business. If you are a supplier or wholesaler, please encourage your accounts to support this effort. For more information go to www.dontserveteens.gov.