News

MAJOR BRANDS PARTNERS WITH LOCAL BREWERY SIX MILE BRIDGE

FOR IMMEDIATE RELEASE

August 13, 2018

Major Brands, Inc. and Six Mile Bridge are excited to announce a new strategic partnership, effective today. With the ever-changing beer market and increasing demand from consumers, Major Brands, Inc. will provide distribution of Six Mile Bridge’s craft beer products to its vast network of retailers across Missouri.

“After self-distributing for the first three years, we reached a critical point of growth and knew that this partnership was the best way to serve our customers. We are thrilled to work with Major Brands’ team of professional experts to provide exceptional service to our current customers as well as expand into new territories where we have seen demand. By partnering with Major Brands, Inc., we believe we will be able to meet the demands of an ever-increasing market in much more effective ways,” said Ryan Sherring, Co-Owner and Head Brewer of Six Mile Bridge.

Six Mile Bridge is a local brewery within the St Louis region, founded in 2015 and focused on true-to-style beers with a dedication to using 100% all-natural ingredients. Named after a small village in Ireland known for its beer and hospitality, their tag line of “Made With Integrity” shines through in their products.

“We are thrilled to partner with a respected local brand such as Six Mile Bridge,” said Sue McCollum, Major Brands, Inc. Chairman & CEO. “We look forward to helping expand Six Mile Bridge’s presence across Missouri and bring these quality, craft beer products to more consumers statewide.”

Major Brands, Inc. is the largest Missouri-owned and operated distributor of premium wine, spirits, beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands, Inc. employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

Major Brands, Inc. Contact: Tammy Wheeler

Phone: 314-633-3606

Email: tammy.wheeler@majorbrands.com

Six Mile Bridge Contact: Lindsay Sherring (Co-Owner / Marketing Director)

Phone: 314.306.0434

Email: lindsay@sixmilebridgebeer.com

Major Brands’ Chairman & CEO Makes Her Mark Creating Custom Bourbon for a Good Cause

For Immediate Release: May 9, 2018

St. Louis-Area Female Leaders to Create Customized Whisky to Benefit Non-Profits

ST. LOUIS, MO — On May 14, Sue McCollum, Chairman and CEO of Major Brands, Inc. will blend three passions close to her heart – community, women and whisky – as she and seven St. Louis-area female leaders create a limited-edition Maker’s Mark® Private Select™ bourbon. The proceeds from this custom whisky will benefit Big Brothers Big Sisters of Eastern Missouri, Contemporary Art Museum St. Louis, Forest Park Forever and the Saint Louis Fashion Fund.

“This ‘Women and Whiskey’ tour is a match made in heaven,” said McCollum. “It is a creative way for us to develop a bourbon as unique as the female change-makers who are joining us, all to help make a positive difference in our community.”

In partnership with Maker’s Mark®, McCollum has hand-selected leading executive directors of St. Louis-based non-profits and female executives to serve on a “Private Selection Team” to create the whisky.

The Private Selection Team is made up of four executive directors, including:

  • Rebecca “Becky” Hatter, President and CEO of Big Brothers Big Sisters of Eastern Missouri
  • Lesley Hoffarth, President and Executive Director of Forest Park Forever
  • Lisa Melandri, Executive Director of the Contemporary Art Museum St. Louis
  • Susan Sherman, Founder of the Saint Louis Fashion Fund

and four executives, including:

  • Cabanne Howard, CEO of Kaleidoscope Management Group
  • Sue McCollum, Chairman and CEO of Major Brands, Inc.
  • Ellen Sherberg, Special Advisor to the CEO of the American City Business Journals
  • Suzanne Sitherwood, President and CEO of Spire, Inc.

Barrel customization is an increasingly popular trend in the industry since, through the process, whisky aficionados can select their perfect bourbon. The Maker’s Mark Private Select Experience is distinguished in that it allows participants to “make their own Maker’s™” by finishing fully-matured cask strength Maker’s Mark Bourbon in a single barrel made up of their custom selection of oak staves, all of which were created and chosen specifically for this program. These five staves, which each accentuate different flavors found in fully-matured Maker’s Mark, can be combined in 1,001 ways to create your own personal taste expression.

After the stave combination is selected, the process continues to be a labor of love as the staves are then positioned inside the barrel by hand. After maturing for nine additional weeks in this custom barrel, the Maker’s Mark Private Select bourbon will be bottled, corked and dipped at cask strength, with details such as proof and stave combinations handwritten on the label.

The barrel created by McCollum and her Private Selection Team will yield approximately 240 bottles of unique bourbon, which will be divided between the participating non-profit organizations. Each non-profit will have the opportunity to distribute these bottles through meaningful fundraising opportunities.

As the CEO of the largest woman-operated and owned distributor in the country, McCollum is the only female liquor distributor owner to participate in the Maker’s Mark Private Select program to date.

“As women, we often deal with the misconception that whisky is ‘too strong’ for us, which is simply untrue,” said McCollum. “We can, and do, enjoy whisky as much as anyone else, which is why this opportunity to develop our own custom bourbon with these trailblazing women is so special for me. It is also a nod to Margie Samuels, whose imprint on Maker’s Mark – from the hand-torn label to the iconic red wax – is legendary.”

Bill Samuels, Sr., created the Maker’s Mark recipe, but his wife, Margie, gave the whisky its name. She also designed the Maker’s Mark label and bottle, identified the distinctive font on the bottles, and perhaps most notably, developed the idea of hand-dipping the bottles in red wax.

To learn more about “Women Who Whiskey”, please visit www.majorbrands.com and for more information on the Maker’s Mark barrel customization process, visit: https://www.makersmark.com.

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Maker’s Mark® Bourbon
In 1954, in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small-batches, using soft red winter wheat, with a proprietary barrel char to enhance the softness and sweetness. He then rotated each barrel by hand for consistency, and finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark® continues to make its bourbon exactly the same way. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio including Maker’s 46®, Maker’s Mark® Cask Strength and Maker’s Mark Private Select™, the brand’s first-ever custom barrel program.

In 1980, the Maker’s Mark distillery became the first distillery in America to be designated a National Historic Landmark and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records. It remains one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY.  PLEASE ENJOY IT THAT WAY.

 

Maker’s Mark®, Maker’s Mark® Cask Strength and Maker’s 46® Bourbon Whisky, 45-57% Alc./Vol. ©2018 Maker’s Mark Distillery, Inc., Loretto, KY.

 

Major Brands Helps Make Cinco de Mayo Fiestas Safer by offering 1,000 FREE RIDES HOME in St. Louis and Kansas City

For Immediate Release: May 3, 2018

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages making it a habit to plan your ride home before socializing.

ST. LOUIS, MO—With Cinco de Mayo falling on a Saturday this year, May 5, 2018 promises to be a day filled with festivals, parties, mariachi music and traditional foods such as tacos, mole poblanos and, of course, tequila. Both St. Louis and Kansas City have a strong sense of Mexican heritage and boast longstanding celebrations. With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, including Jose Cuervo®, the number one selling tequila in the world, is offering 1,000 free rides home in St. Louis and Kansas City on Cinco de Mayo. The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.

Major Brands will be offering free rides through Lyft, a rideshare service. The Safe Home program is made possible through the support of Jose Cuervo® Tequila.

Safe Home After Every Occasion is a 365-day-a-year social responsibilityprogram designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. This is the first time Major Brands has extended its Safe Home free ride program to Cinco de Mayo. To date, Major Brands has givenmore than 70,000 Missourians a safe ride home.

 

“St. Louis and Kansas City have the largest Cinco de Mayo celebrations in our state and we want to add a new tradition to these great Missouri festivities—ending the day with a safe ride home. No matter the occasion, we want you to get home safe, which is why this year we have added more socializing holidays to the Safe Home calendar,” said Major Brands CEO, Sue McCollum.

To get your free ride home, before the weekend, Major Brands will post a ride code on its Facebook and Instagram channels. The code, SHMBCINCO18, will be redeemable for a ride credit that can be used between noon and midnight on May 5, 2018. In both St. Louis and Kansas City, the code is redeemable through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited.

In addition, Major Brands’ Safe Home Squad will be hitting the streets on May 5, 2018 in St. Louis and Kansas City. SAFE HOME SQUADDERS will be giving away FREE RIDE HOME VOUCHERS ON CINCO DE MAYO at the following locations:

St. Louis:

Casa Juarez | 12710 Dorsett Rd., Maryland Heights, MO 63043 (2 p.m. – 5 p.m.)

Espino’s Mexican Bar & Grill | 17409 Chesterfield Airport Rd., Chesterfield, MO 63005 (2 p.m. – 5 p.m.)

Mission Taco Joint (Delmar Loop) | 6235 Delmar Blvd., St. Louis, MO 63130 (2 p.m. – 5 p.m.)

Kansas City:

Habaneros | 1008 SE Blue Parkway, Lee’s Summit, MO 64063 (2 p.m. – 5 p.m.)

Mission Taco Joint (East Crossroads) | 409 E 18th St., Kansas City, MO 64108 (2 p.m. – 5 p.m.)

Ponak’s Mexican Kitchen & Bar | 2856 Southwest Blvd., Kansas City, MO 64108 (2 p.m. – 5 p.m.)

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

About Jose Cuervo® Tequila

Jose Cuervo® is the largest and most widely distributed tequila brand in the U.S. and the world. The Jose Cuervo® portfolio of tequilas includes Jose Cuervo Especial®, the world’s best-selling tequila, Jose Cuervo Tradicional®, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Jose Cuervo® is distributed in the U.S. by Proximo Spirits, Inc., a premium spirits importer founded in 2007 and based in Jersey City, New Jersey.

                  

 

 

 

 

Major Brands Toasts the Luck of the Irish with 1,000 FREE Rides Home on St. Patrick’s Day

For Immediate Release: March 13, 2018

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing a habit.

ST. LOUIS, MO—With St. Patrick’s Day parades, parties and pub crawls falling on a Saturday this year, March 17 promises to be the first big party day of the year.  With that in mind, Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages and Jameson®, the largest Irish whiskey brand in America, are offering 1,000 free rides home in St. Louis and Kansas City.  The rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program.

In St. Louis, Major Brands will be offering free rides through Lyft, a ride service provider.  In Kansas City, Major Brands will be offering free rides through zTrip, a local ride service provider.  The Safe Home program is made possible through the support of Major Brands’ supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include Absolut®, Jameson®, Beefeaters® and Malibu®.

Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit.  The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house.  This is the first time Major Brands has extended its Safe Home free ride program to St. Patrick’s Day. To date, Major Brands has given more than 70,000 Missourians a safe ride home.

“St. Louis and Kansas City have two of the largest St. Patrick’s Day celebrations in the country and we want add a new tradition to these great Missouri festivities—ending the day with a safe ride home.  No matter the occasion, we want you to get home safe. So this year we are adding more socializing holidays to the Safe Home calendar. We want to make planning a ride home a habit—just like wearing green on St. Patrick’s Day” said Major Brands CEO, Sue McCollum.

To get your free ride home, Major Brands will post ride codes on its Facebook, Instagram, and Twitter channels.  The code will be redeemable for a ride credit that can be used between 3 p.m. and 9 p.m. on March 17, 2018.  In St. Louis, the code is redeemable through the Lyft app.  A link to download the app can be found at Lyft.com.  In Kansas City, the code is redeemable through the zTrip app.  A link to download the app can be found at zTrip.com.  Quantities are limited.

In addition, Major Brands’ Safe Home Squad will be hitting the streets on March 17 in St. Louis and Kansas City.  SAFE HOME SQUADDERS will be giving away FREE RIDE HOME VOUCHERS ON ST. PATRICK’S DAY at the following locations:

St. Louis:

Felix’s | 6401 Clayton Avenue, St. Louis, MO 63139

McGurk’s Irish Pub | 1200 Russell Blvd, St. Louis, MO 63104

Llywelyn’s Pub | 100 N. Main St, St. Charles, MO 63301

 

Kansas City:

Kelly’s Westport Inn | 500 Westport Road, Kansas City, MO 64111

Harpo’s | 4109 Pennsylvania 12, Kansas City, MO 64111

Charlie Hooper’s | W 63rd St, Kansas City, MO 64113

 

About Major Brands Premium Beverage Distributors

Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

 

 

Major Brands is Ringing in the New Year with 1,000 FREE RIDES HOME across Missouri

For Immediate Release: December 27, 2017

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing as a habit

ST. LOUIS, MO—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages, wants you to ring out the old and ring in the new safely with a free ride home on New Year’s Eve. Major Brands is offering 1,000 free rides home across Missouri through its social responsibility program, Safe Home After Every Occasion™, and its supplier partner Beam Suntory. Lyft, zTrip and Substitute Drivers will collaborate with Major Brands to provide the rides. 

Safe Home After Every Occasion is a 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from designating a driver, to the easiest step of all, planning your ride home before leaving the house. Major Brands will  be offering free rides home on New Year’s Eve in St. Louis, Columbia, Kansas City and Springfield and hopes to give away a total of 1,000 free rides across the state.

New Year’s Eve is not just known as the biggest party night of the year. It’s also known as one of the deadliest nights on the road. In 2015, according to the Missouri State Highway Patrol, 11 Missourians died over the New Year’s holiday due to an alcohol related accident, and alcohol was a contributing factor to more than 3,000 accidents throughout the year. Through its Safe Home program, Major Brands intends to reduce these numbers by reminding people not to drink and drive.

“By offering free rides on New Year’s Eve, Major Brands hopes everyone will make getting home safe and responsible consumption their 2018 New Year’s resolution,” said Major Brands CEO, Sue McCollum. “To date, through our social responsibility efforts we’ve provided more than 65,000 individuals a safe ride home.”

To get your free ride home, beginning on Friday, December 29, Major Brands will post a ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $30 ride credit that can be used between 4 p.m. on New Year’s Eve (December 31, 2017) and 4 a.m. on New Year’s Day (January 1, 2018). The code will only be redeemable in participating cities and through select ride providers. Quantities are limited.

The Safe Home program is made possible through the support of Major Brands’ supplier partner, Beam Suntory. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning.

About Major Brands Premium Beverage Distributors
Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers.  It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.

Major Brands is Offering 500 FREE Rides Home on the Biggest Bar Night of the Year–Thanksgiving Eve

For Immediate Release: November 21, 2017

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that wants you to make planning your ride home before socializing a habit. 

ST. LOUIS—Major Brands, Inc., the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages wants you to eat, drink and be safe this holiday season, beginning with the biggest bar night of the year, Thanksgiving Eve. The rides are offered through Major Brands’ social responsibility program, Safe Home After Every Occasion™, and its partners Beam Suntory and Lyft.

Safe Home is a 365 day a year social responsibility program designed to make planning a safe ride home before a night out a habit. The program’s mission is to take the next step in responsible consumption efforts—moving from taking your friend’s keys, to designating a driver, to the easiest step of all, planning your ride home before leaving the house.

To get your free ride home, beginning on Tuesday, November 21, Major Brands will post a Lyft ride code on its Facebook and Instagram channels. The code will be redeemable for up to a $25 ride credit that can be used between 4 p.m. on Thanksgiving Eve (November 22) and 2 a.m. on Thanksgiving Day (November 23). The code will only be redeemable in the St. Louis metro area and it is limited to the first 500 riders.

The Safe Home program is made possible through the support of Major Brands’ supplier partner, Beam Suntory and Lyft. Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning. Lyft is the nation’s fastest-growing rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities. To date, through its Safe Home and social responsibility efforts, Major Brands and its supplier partners offered more than 65,000 safe rides home across the state.

“The intention of Safe Home is to make planning your ride home before going out a habit—like turning off the lights and locking the door. When you plan ahead, everyone can enjoy the festivities. So this holiday season, enjoy a libation, celebrate with family and friends, but please get home safe. It’s never been easier,” Sue McCollum, Major Brands CEO said.

To further the mission of its Safe Home program, Major Brands will also be offering free rides home on New Year’s Eve in several cities throughout Missouri—promoting the habit of planning ahead before a night out.

Major Brands to Launch Safe Home in Columbia

For Immediate Release: October 11, 2017

To ensure all Tiger tailgaters and fans get home safe during the Columbia’s biggest football weekend of the year, Major Brands, Inc., is offering free rides home this weekend in the Columbia area through its Safe Home After Every Occasion™ social responsibility program.  The Safe Home program encourages planning ahead and securing a safe ride home before consuming alcoholic beverages. Through its Free Ride Homecoming program, Safe Home hopes that planning a ride home—before consuming alcohol—will become a habit.

To get your free ride home and to learn how easy it is to plan ahead and to make planning ahead a habit, Major Brands and its Safe Home partners Pernod Ricard and Lyft are hosting three events at Columbia bars on October 20, featuring the Safe Home Squad. At these events, individuals can receive a complimentary ride home voucher from Lyft, as well as receive fun giveaways, while learning how to make planning a safe ride home before socializing a habit.

The Safe Home Free Ride Homecoming program is made possible through the support of Pernod Ricard and Lyft. Pernod Ricard is one the largest global suppliers of wine and spirits.  Its leading brands include Absolut, Jameson, Beefeaters and Malibu. Lyft is the nation’s fastest-rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities.  To date, through its Safe Home and social responsibility efforts, Major Brands and its supplier partners offered more than 65,000 safe rides home across the state.

“As a Missouri-based family owned distributor of wine and spirits, nothing is more important to us than ensuring people enjoy our products responsibly. Safe Home is about planning a ride home ahead of time a habit,” says Sue McCollum, Major Brands CEO.  “This program wouldn’t be possible without Pernod Ricard and Lyft. Both of these companies know how important a safe ride home is. So, Go Tigers and Go Home Safe.”

The MAJOR BRANDS SAFE HOME SQUAD will be giving away FREE RIDE HOME VOUCHERS for use during Homecoming Weekend on OCTOBER 20 at the following times and locations:

Room 38 Restaurant & Lounge
38 N. 8th Street          4 p.m. to 6 p.m.

Shiloh Bar & Grill
402 E. Broadway          6:30 p.m. to 8:30 p.m.

Fieldhouse & Willie’s Pub & Pool
1107 E. Broadway          9 p.m. to 10:30 p.m.

View the facebook event for more updates and share your photos using #SafeHome.

About Major Brands Premium Beverage Distributors
Major Brands is a leading Missouri distributor of premium spirits, wine, beer and non-alcoholic beverages, and the largest distributor that remains Missouri-owned and operated. With offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau, Major Brands employs more than 600 people and serves more than 9,000 retail customers throughout the state. Major Brands represents an outstanding product portfolio that ranges from the leading global brands to locally produced craft beers, distilled spirits and Missouri wines. For more information visit, majorbrands.com.

 

                             

Urban Chestnut Brewing Company Partners with Major Brands

For Immediate Release: February 20, 2017

St. Louis, MO –Urban Chestnut Brewing Company announced today they will change from self-distribution in St. Louis City to partner with Major Brands, Inc. beginning March 1st.

“Major Brands is a first-class operation, with a lot of talented people”, said David Wolfe, Urban Chestnut’s Co-Founder. “We are thrilled to enter into this agreement and work with them to increase our current distribution capabilities in the city of St. Louis as well as maintain the great partnerships with our current retail customers.”

“We are excited to partner with Urban Chestnut and become their distributor in the city of St. Louis, Sue McCollum, CEO of Major Brands, said.  This is a great opportunity for two companies with shared values and a desire to help the city join forces to build both our businesses and the community at the same time.  We are honored to work with Urban Chestnut in the city and look forward to doing great things together.”

Major Brands will be distributing Urban Chestnut’s entire portfolio of award-winning beer styles in St. Louis City as well as continuing to represent the brewery across portions of Missouri in St. Charles and Kansas City.  The portfolio includes industry-leading brands such as Zwickel, Schnickelfritz, Winged Nut, and Variety Packs.  Distribution of three new canned offerings will begin in Spring/Summer 2017: Stammtisch Pilsner, Schnickelfritz Bavarian Weissbier, and Ku’Damm Berliner Weiss (all in 16 ounce cans featuring 360˚ lids).

 “Major Brands is excited to deepen the partnership we forged two years ago when we introduced Urban Chestnut to the Kansas City market.  We look forward to continuing to build their strong portfolio of brands in their home market, the city of St. Louis.”  Mitch Turner, Sales Director, Major Brands.

About Urban Chestnut
Urban Chestnut Brewing Company (UCBC) is an unconventional-minded yet tradition-oriented brewer of craft beer.  Founded in 2010 by Florian Kuplent- a German born and trained brewmaster with extensive experience at both small breweries, worldwide, and with the world’s largest, Anheuser-Busch, AND David Wolfe – a 20-year brewing industry member, who was also with Anheuser-Busch, Urban Chestnut operates three breweries in St. Louis, MO; Midtown Brewery & Biergarten at 3229 Washington Avenue in Midtown St. Louis and Grove Brewery & Bierhall at 4465 Manchester and The U.R.B. (Urban Research Brewery) at 4501 Manchester in Forest Park Southeast St. Louis, where it brews both small batches of artisanal, modern American beers (their Revolution series) and classically-crafted European styles (their Reverence series), and a fourth brewery, Urban Chestnut Hallertauer Brauerei, in the Hallertau region of Bavaria where it brews their Hallertauer Serie; small batches of locally sourced, Bavarian bier.

 

 

Major Brands Launches Safe Home After Every Occasion

For Immediate Release: November 16, 2016

St. Louis, MO – Just in time for the biggest socializing night of the year, Thanksgiving Eve, Major Brands, Inc., Missouri’s largest family-owned distributor of premium spirits, wine, beer and non-alcoholic beverages is announcing its new year-round social responsibility program, Safe Home After Every Occasion.™  Safe Home encourages all of us to plan ahead and secure a safe ride home before consuming alcoholic beverages.

Safe Home is a 365 day a year social responsibility program designed to make planning a safe ride home before a night out a habit, just like crating the dog, turning off the lights and locking the door.  The program’s mission is to take the next step in responsible consumption efforts and to ensure–when getting a ride has never been easier with ride services and downloadable apps–that no one goes out to socialize without a plan for a safe ride home.  Partnering with its sponsors, Beam Suntory and 4 Hands Brewing Company, Major Brands will offer reminders of the importance of planning your ride home throughout the year with Safe Home Squad special events in Missouri bars and restaurants and free ride homes on Thanksgiving and New Year’s Eves.

Safe Home is launching in St. Louis, Kansas City and Springfield before the Thanksgiving holiday with kick off events at local bars and restaurants.  To start the holiday partying season off smart, Safe Home After Every Occasion is offering free rides home on Thanksgiving and New Year’s Eves this year through its Missouri driver service partners.  DShofer, a St. Louis-based ride provider, will service customers in St. Louis and Kansas City, and Substitute Drivers will service customers in Springfield.

“The Safe Home program is about planning ahead to make it home safely and making that practice a habit,” Sue McCollum, Major Brands CEO, said.  At Major Brands, we have long held that we build our business by building the communities we serve.  The first step in that process is encouraging all in our community to get home safe after a night out.  In our business, promoting responsible consumption is the most important thing we can do.”

To date, Major Brands has helped more than 65,000 Missourians get home safely after socializing through its partnership with designated driver service DShofer (formerly ScooterGuy).  This partnership was recognized nationally in 2012 when Major Brands received one of the industry’s highest honors for its for social responsibility efforts.

The Safe Home program is made possible through the support of Major Brands’ supplier partners, Beam Suntory and 4 Hands Brewing Company.  Beam Suntory is a global wine and spirits leader best known for its bourbon brands, including Jim Beam Bourbon, Maker’s Mark, and Knob Creek, as well as its own Drink Smart® initiative, which encourages safe celebrations and pre-planning.  4 Hands Brewing Company is a St. Louis-based craft brewery, known for its community involvement and great tasting innovative beers, including Incarnation, Chocolate Milk Stout and Contact High.

“No longer do you need to hand your keys to a friend.  Instead, make a plan before you leave the house,” Kevin Lemp, founder of 4 Hands, said.  “Despite the awareness of the dangers of drinking and driving, there’s still more we can do to shrink those numbers.  At 4 Hands, we want everyone to enjoy the holidays and get home safe.”

 

 

Major Brands Names Scott Johnson President of Sales, Succeeding Barry O’Neil

For Immediate Release: March 8, 2016

St. Louis, MO – Major Brands, Inc., the largest Missouri-owned statewide distributor of premium wine, spirits, beer and non-alcoholic beverages, is pleased to announce that Scott Johnson will become President of Sales, effective May 1, 2016. Johnson succeeds Barry O’Neil, who is retiring after a distinguished career of more than 40 years in leadership positions for both suppliers and wholesalers.

In his new role, Johnson will direct all sales management functions, including sales team performance and supplier and retailer relations. Major Brands serves 9,000 customers in Missouri and distributes the products of more than 400 suppliers. Major Brands’ largest suppliers include Missouri-based St. James Winery and St. Louis Brewing, along with Constellation, Pernod Ricard, Beam Suntory and Jackson Family Wines. Johnson will report to Sue McCollum, Major Brands Chairman and CEO.

Johnson brings 24 years of industry experience on both the wholesale and supplier side to his new role at Major Brands. His career began at the E&J Gallo Winery Co. in Oklahoma, then he moved to Missouri, where he worked at Paramount Liquor Co. in St. Louis, leading the Gallo Division. From there, he moved to Allied Domecq Spirits and Wine, progressing from Missouri State Manager to a National Accounts role in California and then to Florida State Manager Chain Division. His next move was to Beam Suntory/Beam Global, where he has spent the last 10 years in successive management positions. His career at Beam has included a series of increasingly demanding roles: from South Florida State Manager to Florida Division Vice President to Western Division Vice President to California Division Vice President to his current role as West Region Vice President, based in Los Angeles. The move from California back to Missouri is a homecoming for Johnson, who hails from Kansas City, attended the University of Missouri, and met his wife, Seanna, in St. Louis.

“Scott is a fortunate find and a great fit for our culture,” said McCollum. “He brings exceptional industry knowledge from both the wholesale and supplier level to our business. With his extensive background in wine and spirits sales, he will further position our company for growth. We are excited to welcome him home.”

Johnson will work closely with O’Neil during the transition. O’Neil retired effective January 31, 2016, but remains a consultant to Major Brands. O’Neil served as president of sales for more than eight years. He led Major Brands to record revenues in 2012, as well as through unprecedented challenges following the passing of former Chairman and CEO Todd Epsten.

“Barry served as President of Sales during the most critical period in our 80-plus-year history,” said McCollum. “He practiced Major Brands’ core values daily—performance, integrity, respect, teamwork and community. I will be forever grateful to Barry for his contributions and leadership.”

Major Brands is Missouri’s largest Missouri-owned distributor of premium wine, spirits, beer and nonalcoholic beverages, with offices in Cape Girardeau, Columbia, Kansas City, Springfield and St. Louis. It serves more than 9,000 customers throughout the state. It began operations in 1934 and remains family owned and operated.